Bling: A Story About Ditching the Struggle and Living in Flow

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Copyright © 2019 Andy Seth

All rights reserved.

ISBN: 978-1-5445-0551-0

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This book is dedicated

To all the homies in the struggle.

It’s all good, baby baby.

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Contents

Preface

1. On A Mission

2. Woke Soul

3. Energy Leaks

4. Change for You

5. Five Fingers

6. Union

7. Singular

Next Steps in Your Journey

Acknowledgments

About the Author

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Preface

I wrote this book in five days. Yes, rounds of edits were part of the process, so the total time was longer, but the actual story flowed through me in just five days from start to finish.

The truth is, I never set out to write Bling. In fact, I had another book ready to roll when the message for this story came to me in a meditation. I meditate for an hour and a half every day, so I wasn’t surprised when this message came to me out of nowhere. That kind of creative inspiration is a direct result of practicing what I teach in this book.

I didn’t start writing the story immediately. A few weeks after that particular meditation, I was scheduled to deliver a speech to a program for emerging African American leaders in my community. I thought the message that came to me during my meditation, about a rapper going on his spiritual journey, was meant to be my keynote.

My wife Natasha suggested I head up to the conference site in the mountains a day early to turn the message into a speech. I got to my hotel, checked in, and ended up putzing around online, eating dinner, and hanging out in the jacuzzi. By 11:00 p.m., I had not written a single word. I laughed to myself thinking: All right, universe. I showed up. I did my job. When are you planning on coming through here to help me deliver this? I had zero stress about it, no anxiety, nothing. I was just open and ready.

When I sat down at 11:00 to finally start writing, the words poured through me. I was in a complete flow state. I tapped into the universe. From 11:00 p.m. to 2:45 a.m., I just wrote. I didn’t read what I was writing, and I didn’t edit it. I just wrote and wrote and wrote. Bling poured through me. By 2:45 a.m. I was at a natural stopping point. I laughed again, thinking: Well, I have no idea what I’m going to do with this, because it’s definitely not a speech. I went to sleep surrendering, knowing that whatever was meant to be was meant to be.

I woke up the next morning and meditated. When I was sitting, the idea hit me: I needed to read what I wrote the night before, live, unedited, to my audience. I arrived at the conference and told the crowd, Today I am going to read you something I wrote last night, and I haven’t even read it myself. It’s coming straight from the source, through me, to you.

For the next thirty minutes, I read what became the introduction and first chapter of Bling. When I finished, I got a standing ovation. It was amazing to see what followed. The Q&A lasted an hour and a half, an hour longer than scheduled. What was fascinating to me was that the questions were not about me. Typically, when I give a speech, it’s a story about me and the questions are about my experiences. In this case, it felt like we were all on this journey together.

The questions people asked were all about the lessons from the speech and the journey that this fictional rapper I had conjured was experiencing. People related to the story and opened up about some of the pain and suffering that they felt. Some of them shed tears because they were being raw and real.

When I returned home, I told Natasha what had happened. We knew there was something more to this message and that it was definitely a story, not a speech. Natasha, out of the love and kindness of her heart, suggested once again that I go and write in solitude, this time for four days. I reached out to my friend Anil (the inspiration behind the character AI in Bling), who owns a mountain house that resembles a sanctuary, and asked if I could work solo from there. He didn’t blink. I went up on a Saturday night, set up my environment and senses to trigger flow state, and started writing on Sunday morning. By Wednesday, my story was complete.

Writing a book can take people months, years—sometimes a lifetime goes by without them having ever done it. I did it in five days because I stayed concentrated in flow state, morning till night. I went into deep, hour-and-a-half meditations before writing, had no distractions or notifications, was surrounded by beauty and nature, turned off all other electronics but my laptop, and triggered all five senses to get into flow. Combined with my storytelling and writing skills, everything in the story quickly fell together.

Bling is a parable, a largely fictional story about a rapper named A-Luv who created one of the best-known albums in all of hip-hop’s history. As his success grew, so did his collection of bling, cars, and houses. All the while, his personal life was falling apart. The minute he achieved something, he had already moved on to asking, Now what?

The now what question is the root of this story and is relatable to anyone who has done what they set out to accomplish and dreams of doing more.

This is not a how-to book. Instead, through storytelling, Bling reveals a five-step process to do the work internally that results in true inner peace while being totally creative and ambitious. You don’t have to choose between Forbes and robes. I want you to know that you can have both. You don’t have to struggle for your ambition, and you don’t have to renounce the material world. You don’t have to sacrifice time with your family, health, or happiness to achieve your dreams. You can be driven and good with what you have. You can be totally chill and chase greatness.

My own story influenced the main character and although I’m not a rapper, I was a professional DJ for almost a decade and went by the name of DJ A-Luv. I’ve never produced a track in my life, but I could hear the music inside me when writing this book, so I accepted this as a gift and decided to produce a soundtrack for Bling.

As far as I can tell, this is the first book to ever have an original soundtrack.

I grew up in a motel in LA until I was fourteen. We didn’t own the motel; we just lived there. My dad collected the rent and my mom cleaned the rooms, communal bathrooms, and did all the tenants’ laundry while she worked full time as a phlebotomist. When I was nine and my younger sister was three, our family declared bankruptcy due to my dad’s failed business venture. He took a risk that didn’t pan out. The bankruptcy crushed our family financially and it crushed my parents internally. When people talk about failing fast, I often wonder why they would talk about failing at all. I never had a safety net to catch me if I failed, so I desired safety and security, but I was also highly driven and ambitious to realize my life’s potential.

My parents are typical Indian immigrants who stressed the importance of getting an education, and I was fortunate that they let me run free to hustle on the street. I never touched drugs or banged, but I was crafty and found ways to make money so I could have some fun.

I was academically strong and ended up earning full-ride scholarships to Culver Military Academy (high school) and Boston College. Education itself isn’t entirely what changed my life; it was gaining access to a world that I never knew existed.

We didn’t have the convenience of YouTube and the internet, but we did have libraries filled with books, and I read as much as possible in the self-help and business sections. I applied the lessons from these books to grow personally and to create a real business. I started my first company when I was thirteen and grew that into headlining as a DJ and promoting nightclubs till I was twenty-two. Along the way, I started and sold two internet companies during college. By the time I graduated, I had three businesses under my belt.

Since then, I’ve been blessed with numerous successful businesses, and I’ve helped send hundreds of low-income kids to college on scholarship through my nonprofit work. I eventually reached a point where status, money, and ice didn’t fulfill me. Civic leadership didn’t totally fulfill me either. I felt like I had more to do and more to give, but I had reached the top of my frame. I have already lived a life that beat the odds, so I needed a new frame, and I knew the place to look was within me. No one else was going to tell me what the frame should be and even if they did, I wasn’t going to listen. I wanted to live my own life, free of labels, and I needed to answer the most fundamental question: what do I want?

That’s when I went through my own spiritual transformation. I came to realize that even though I had achieved a level of success that most people would give me props for, I still felt I hadn’t lived up to my own potential. After I sold my last business, I had lots of time and resources, but not the answers.

My journey took me back to Laxman Jhula,