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    Product Development
    Product Development
    Product Development
    Ebook35 pages23 minutes

    Product Development

    By IntroBooks Team

    ()

    Read preview

    About this ebook

    We currently live in a very fast paced environment. It's become
    a very competitive corporate world where it's the products
    which decide on the fate of the company. New products ideas
    float around almost everywhere, but not every one of them
    becomes the next big thing in the market. Even the biggest of
    companies fail to survive, with Nokia being a prime example of
    the above.
    Product development is an art in itself and when mastered, will
    hold potential to propel your company up the competition list.

    LanguageEnglish
    PublisherIntroBooks
    Release dateNov 23, 2019
    ISBN9781393091646

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      Book preview

      Product Development - IntroBooks Team

      Product

      Development

      IntroBooks #484

      readintrobooks.com

      Copyright © 2018 IntroBooks

      ALL RIGHTS RESERVED.

      PREFACE

      We currently live in a very fast paced environment. It’s become a very competitive corporate world where it’s the products which decide on the fate of the company. New products ideas float around almost everywhere, but not every one of them becomes the next big thing in the market. Even the biggest of companies fail to survive, with Nokia being a prime example of the above.

      Product development is an art in itself and when mastered, will hold potential to propel your company up the competition list.

      Summary

      This crash course guide on New Product Development will serve as a perfect information source for anyone who is mew to the entire process. We have kept in mind all the necessary concepts which you might require as part of developing a new product of your very own.

      We first begin by defining what the term Product Development Process means. We also introduce you to the term Innovation along with the various models adopted by companies as part of the product development campaigns.

      This is not all, the topics covered here are of primary importance to any person belonging to a business of any magnitude. Be it a bug company or a small company, they will have go get their product development process spot on or just be marred by the competition out there in the market. A failed company is as a result of their failed products. It’s as simple as that.

      INTRODUCTION

      In the age of growing competition among corporate firms, it’salways the minutest of details which determines which company is ahead of the pack. We now live in a world where there are thousands of different products being released into the market. The most important of facts to be kept in mind is that the future of any company depends on the innovativeness and catchiness of itsnew products. We as consumers demand new

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