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    Artificial Intelligence in Social Media
    Artificial Intelligence in Social Media
    Artificial Intelligence in Social Media
    Ebook34 pages30 minutes

    Artificial Intelligence in Social Media

    By IntroBooks Team

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    About this ebook

    Artificial Intelligence has revolutionized and transformed Social Media in many innovative ways. With around 3 billion people connected to various social media platforms, they are generating a huge mass of data.
    Now the question is, "Why should social media be concerned about all this data floating around?" The answer to this question is that this 'meta – data' is of great value to social media platforms.
    One reason is that social networks can keep themselves relevant with times only if they keep themselves abreast about the needs, wants and choices of the users from multiple geographical locations. Another reason is that they get to monetize this information when they share their platforms with advertisers and marketers. AI is one single solution for both these scenarios.

    LanguageEnglish
    PublisherIntroBooks
    Release dateApr 28, 2020
    ISBN9781393345206

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      Book preview

      Artificial Intelligence in Social Media - IntroBooks Team

      Artificial Intelligence in Social Media

      IntroBooks #637

      http://readintrobooks.com/

      Copyright © 2019 IntroBooks

      All rights reserved.

      Preface

      Artificial Intelligence has revolutionized and transformed Social Media in many innovative ways. With around 3 billion people connected to various social media platforms, they are generating a huge mass of data.

      Now the question is, Why should social media be concerned about all this data floating around? The answer to this question is that this ‘meta – data’ is of great value to social media platforms.

      One reason is that social networks can keep themselves relevant with times only if they keep themselves abreast about the needs, wants and choices of the users from multiple geographical locations. Another reason is that they get to monetize this information when they share their platforms with advertisers and marketers. AI is one single solution for both these scenarios.

      Summary

      The ever-increasing number of social media users is the driving force behind the marketing and advertising strategies used by the businesses today. Social media has those capabilities that can be used by the advertisers and marketers to communicate and influence customers better than what they could achieve through the traditional mediums.

      On their part, the customers, too have started looking at social networks as valuable sources of information that can be validated and trusted.

      As per the Hootsuite online Survey conducted by Harris way back in 2016, 59 % of Americans who have a social media account agree that customer service via social media has made it easier to get questions and concerns resolved.

      source: hootsuite.com

      Now with Artificial Intelligence (AI) becoming an integral and inseparable part of social media as well as digital marketing, it is changing the rules of the game.

      Businesses cannot afford to ignore the ever appearing new and innovative trends in modern times. Social media now is

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