Creative Doing: 75 Practical Exercises to Unblock Your Creative Potential in Your Work, Hobby, or Next Career
By Herbert Lui
()
About this ebook
Have you ever felt frustrated, blocked, or unable to make progress on a creative pursuit? Or felt that your creative potential may not be realized in your work?
This book was written to honor and support the emerging artist and creative. Driven by a desire to uncover the mystery of the creative process, writer
Herbert Lui
Herbert Lui is an editorial director and author. He has been writing since he was 15. His work has appeared at publications like Fast Company, Hypebeast, and Quartz, and he later joined Lifehacker as a staff writer. His company Wonder Shuttle has advised organizations such as the City of Toronto, Shopify, and Skillshare on their writing and publications. He writes the Best of Books newsletter, which shares three great books every month.
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Creative Doing - Herbert Lui
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Reviews
"The myth of creative genius is that it’s innate and destined for some, and completely inaccessible to others. Creative Doing goes behind the curtains on the creative process, examining the lives and processes of creative practitioners, and providing a valuable guide to unblocking creativity through taking action, making lots of work, and uncovering your creative purpose."
— Laura Huang, International bestselling author of EDGE and professor at Harvard Business School
"Any one of Herbert Lui’s inspired yet down-to-earth prompts has the potential to get you unstuck and to reconnect to the energy that fuels meaningful productivity. But to have so many collected in one place makes them even more powerful: somewhere, here, is the remedy for almost any creative block you might encounter. I know I’ll be returning to Creative Doing again and again."
— Oliver Burkeman, New York Times bestselling author of Four Thousand Weeks: Time Management for Mortals
"Herbert Lui is a gifted writer, an original observer, and a truly creative thinker. He always has something to say that’s smart, fresh—and generous."
— Rob Walker, journalist and author of The Art of Noticing
"Having done nearly 10,000 drawings up to this point, there’s no secret to art except consistent, creative doing. It’s not easy, but once you embrace ‘Process’ over ‘Result’ you’ll find you have a lifetime of learning and discovery and creative freedom ahead of you. If you want to learn this method and philosophy, this book is a great place to start."
— Shantell Martin, visual artist
"We’re all creative beings, but sometimes we need a bit of help. Herbert offers a brilliant toolkit of 75 prompts and ideas you can apply right away to do your best work. I’m a big believer in small steps that lead to massive results, but if you’re in a tough spot it can be hard to figure out exactly what those steps are. Creative Doing is the perfect guide when you feel blocked or when looking for inspiration to take things to the next level."
— Rick Pastoor, co-founder of Rise and author of GRIP
"Choose your passion, then choose a time each day, and dedicate it to only pursuing this passion. For me it was painting, and I decided to do it every day, at lunchtime. I wish I had had this book to guide me when I got started, but luckily, you have Herbert Lui’s insight into the creative mind as a roadmap in starting your journey."
— Michael Big Mike
Saviello, visual artist
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Title
Creative Doing
75 Practical Exercises to Unblock Your Creative Potential in Your Work, Hobby, or Next Career
Herbert Lui
Whether creative work is part of your full-time job or personal passion, a few simple and powerful tools can unlock a unique creative process that works for you.
Rachel Jepsen, Editor
Bernice Liu, Illustrator
Holloway
Copyright
Copyright © 2022 Herbert Lui
All rights reserved.
No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any other information storage or retrieval system, without prior permission in writing from the publisher.
This work and all associated content, such as online comments and discussion, do not constitute legal or tax advice in any respect. No reader should act or refrain from acting on the basis of any information presented here without seeking the advice of counsel in the relevant jurisdiction. The contributors to this work may not be licensed in your jurisdiction. They and Holloway, Inc. expressly disclaim all warranties or liability in respect of any actions taken or not taken based on any contents or associated content.
Published in the United States by Holloway, San Francisco
Holloway.com
Cover and illustrations by Bernice Liu
Cover design by Order (New York) and Andy Sparks
Interior design by Joshua Levy and Jennifer Durrant
Production by Nathaniel Hemminger
Print engineering by Titus Wormer
Typefaces: Tiempos Text and National 2
by Kris Sowersby of Klim Type Foundry
doc b2eeb2 ⁃ pipeline 390eb9 ⁃ genbook 90b3c7 ⁃ 2023-09-01
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Cover
Reviews
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Title
Creative Doing
Copyright
Table of Contents
Introduction
Footnotes
Table of Contents
Introduction
1 Purpose from Process
2 What’s In This Book
3 Who This Book Is For
4 How to Use the Prompts
Part I: Start the Creative Process
5 Set Up Starting Points
5.1 Choose a Creative Operation
5.2 Work with What You Have
5.3 Adorn Your Space
5.4 Draft, Demo, and Sketch
5.5 Organize Your Departure Points
5.6 Say Yes
6 Make Your Work a Craft
6.1 Find the Simplest Element of Your Craft
6.2 Remove Imaginary Barriers to Your Work
6.3 Make Idle Time
6.4 Make Time to Play
6.5 Lose Yourself
6.6 Enjoy the Plateau
6.7 Relax Expectations
6.8 Relinquish Results
Part II: From Action Comes Progress
7 Make Constraints Your Canvas
7.1 Select One Tool
7.2 Set a Time Limit
7.3 Commit to a Size
7.4 Do Your Work without Your Equipment
7.5 Set a 10-Day Quota
7.6 Choose Analog
7.7 Complete Your Operation in Seconds
8 Never Run Out of Ideas
8.1 Write Down 10 Ideas
8.2 Source Inspiration
8.3 Roll the Dice
8.4 Do the Opposite
8.5 Turn Problems Into Ideas
8.6 Focus on Connection
8.7 Find New References
8.8 Pick a Neglected Idea
9 Decide What Quality Means
9.1 Form an Opinion
9.2 Create a Quality Rubric
9.3 Define Acceptable
9.4 Visit the Greats
9.5 Study the Craft
9.6 Copy a Classic
9.7 Imitate a Classic
9.8 Remix a Piece
9.9 Obsess over Details
10 Communicate Your Work
10.1 Create Your Own Market
10.2 Set up Surfaces
10.3 Take Someone Behind the Scenes
10.4 Make Them Curious
10.5 Sell Out
11 Get Feedback
11.1 Experiment Your Way to Something Big
11.2 Release Your Work
11.3 Make Something You Won’t Ever Show Anyone Else
11.4 Find New Contexts for Your Work
11.5 Be Specific when Asking for Feedback
11.6 Release in a Lab
11.7 Share Your Intention
11.8 Discard Some Feedback
Part III: Creative Purpose
12 Get Out Of Your Own Way
12.1 Stop Obsessing
12.2 Know Your Stage
12.3 Identify Your Bottleneck
12.4 Be Obvious
12.5 Embarrass Yourself
12.6 Make a Risky Version of Your Work
12.7 Archive an Idea
12.8 Praise Your Own Work
12.9 Accept Imperfection
12.10 Find Your Comfort
13 Know Your Why
13.1 Set an Intention
13.2 Set a Mission
13.3 Ignore the Stats
13.4 See the Vision
13.5 Keep Moving Forward
Afterword
14 Acknowledgments
15 More About the Artists
Footnotes
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About the Author
About Holloway
Introduction
1 Purpose from Process
Like many people aspiring to do creative work, I wasn’t born into a family of artists, or into unearned income that would enable me to pursue my art full-time. I didn’t participate in any talent shows, I’ve dealt with years of underestimating myself, and I wasn’t taught how to be creative in school. I wrote, and rewrote, this book not because I’m a creative genius revealing a secret, but because it was the book I needed to read.
I have been obsessed with the mystery of the creative process for over a decade. Successful artists had figured out how to do great creative work. Why couldn’t I?
I sought out every chance to find an answer. In the first half of the 2010s, I pored through academic literature, biographies, and memoirs. I interviewed prominent recording artists and authors on their processes. I seized every opportunity I could to ask people about their creative processes and for detailed examples of what they did to make their work. I immersed myself in a study of each individual’s creative process itself—the observable parts of ideation, creation, and release.
Creative work sounds simple enough (Just make stuff!
), but it can feel painful when you don’t know how to make sense of it. For many years, I experienced a version of the