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Category Superpower: Why Your Greatest Strength Depends On Making A Difference For Others
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Category Superpower - Category Pirates
Category Pirates
Category Superpower
Why Your Greatest Strength Depends On Making A Difference For Others
First published by Category Pirates 2024
Copyright © 2024 by Category Pirates
All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.
Category Pirates asserts the moral right to be identified as the author of this work.
Category Pirates has no responsibility for the persistence or accuracy of URLs for external or third-party Internet Websites referred to in this publication and does not guarantee that any content on such Websites is, or will remain, accurate or appropriate.
Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book and on its cover are trade names, service marks, trademarks and registered trademarks of their respective owners. The publishers and the book are not associated with any product or vendor mentioned in this book. None of the companies referenced within the book have endorsed the book.
First edition
Narration by Katrina Kirsch
Narration by Christopher Lochhead
Narration by Eddie Yoon
This book was professionally typeset on Reedsy
Find out more at reedsy.com
Publisher LogoContents
Meet The Pirates
What Other Pirates Have To Say
Introduction
1. Uncover Your Category Superpower
Subscribe To Category Pirates
Meet The Pirates
What is Category Pirates?
Category Pirates is the authority on Category Creation and Category Design.
Every other week (ish), we publish a mini-book
for the radically different—who want to see, design, and dominate categories of consequence.
Topics include:
How to create new categories and redesign old ones.
The Magic Triangle, The 9 Levers, The Category Design Scorecard, and dozens of frameworks for how to create and design new categories in the world.
Case studies for how successful companies have successfully created and/or redesigned existing categories (and where other companies have gone wrong).
Motivational examples of the
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