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    Lochhead on Marketing

    Lochhead on Marketing

    Lochhead on Marketing

    ratings:
    Length:
    208 episodes
    Language:
    English
    Format:
    Podcast

    Description

    Lochhead on Marketing™ is the award winning, chart topping podcast for entrepreneurs, marketers, and category designers with a different mind. Most people do not like it.
    Language:
    English
    Format:
    Podcast

    Episodes1 - 10 of 208 episodes

    Title

    205 The Category Makes the Brand: Unpacking Brand Hierarchy in Category Design | Pirates Perspective

    On this episode of Lochhead on Marketing, Christopher Lochhead, a three-time CMO and a ...

    32 minutes
    		Jul 24, 2024

    204 Apple’s Strategic Mastery: Unpacking the Category of Personal Intelligence | Pirates Perspective

    On this episode of Lochhead on Marketing, Christopher Lochhead and Eddie Yoon dissects ...

    27 minutes
    		Jun 18, 2024

    203 A Tribute to Bill Walton

    On this episode of Lochhead on Marketing, I would like to share with you a very special...

    20 minutes
    		May 31, 2024

    202 2024 Is 1939 (Again) In America

    On this episode of Lochhead on Marketing, the conversation takes a deep dive into the c...

    31 minutes
    		May 29, 2024

    201 Category Creation: How To Dam The Demand

    On this episode of Lochhead of Marketing, we review a powerful strategy that has the po...

    11 minutes
    		May 23, 2024

    200 Thinking About Thinking Is The Most Important Kind Of Thinking

    On this episode of Lochhead on Marketing, let’s talk about why thinking about thinking ...

    17 minutes
    		May 15, 2024

    199 What Apple’s $110 Billion Stock Buy-Back Means For The Category Queen | Pirates Perspective

    Today on Lochhead on Marketing, we want to share some insights from a riveting discussi...

    18 minutes
    		May 08, 2024

    198 Complexity Is The Enemy of Revenue: Why It’s Time to Shave The Marketing Dog

    On this episode of Lochhead on Marketing, it’s time again to shave that Marketing Dog w...

    14 minutes
    		Apr 10, 2024

    197 Tesla Cybertruck: A Masterclass in Lightning Strike Marketing with Eddie Yoon

    On this episode of Lochhead on Marketing, we are presenting Christopher’s partner, frie...

    6 minutes
    		Mar 27, 2024

    196 Marketing The Problem, Not Your Solution

    On this episode of Lochhead on Marketing, we talk about why marketing the user’s proble...

    18 minutes
    		Mar 20, 2024