While she might not define herself as a fitness enthusiast, Jen Cohen Bogan has an eye for the up and coming, and she knew the first time she rode an e-bike that there was something special there. The missing piece was, in her mind, a product that could marry function, value, quality and style. Not many people would want to ride a bike that wasn’t cute!
Ever the outsider in her career pursuits, Jen parlayed her lack of experience into a fresh perspective, doing her own extensive research and funding in order to learn as much as possible while still maintaining control of what was to become her new company. She’s now the proud owner of Bluejay Bikes, one of the most popular brands available, pursuing what lights her fire and practicing what makes her happy on a daily basis.
Thanks for listening!
Don't forget to pre-order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success. Send the receipt of your pre-order to fearless@rebeccaminkoff.com to get $25 off your next RM purchase! It's a win-win!
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Big Ideas

The fresh perspective that you can bring to an industry by “being an outsider.”
Starting simple in the design of any new product or service.


Links
The Lean Startup
Bluejay Bikes
@bluejaybikes

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