The secrets to negotiation are often simpler than you think. There’s no double-talk, bribing, or harshness necessary to get what you want. If you know what the other side wants (which you probably do already), you’ll most likely have enough to negotiate successfully. So why aren't most people winning negotiations? Well, when everyone is buying or selling to get the most they can, it’s often the people who create wins for their opponents that come out on top.David Greene would know this. He’s one of the top real estate agents in the country and is the host of the biggest real estate podcast around (that’s us!). His new book, SKILL: A Top-Producing Agent’s Guide to Earning Unlimited Income, is more than a handbook for real estate agents. This book also details how almost anyone investing in, buying, or selling real estate can win negotiations easily.David spends time today outlining the seven negotiation tactics he has used in the past to lock down deals for buyers, sellers, and himself. You’ll hear real-world examples of when David and co-host Rob used these tactics in their own investments plus exactly how to formulate each of these tactics so you can ultimately get what you want.In This Episode We Cover:Price anchoring and how adjusting a baseline can secure a quick win early in a negotiationStaying likable, yet stern, in a negotiation so the opponents want you to winPersuading opponents that your desired outcome is actually in their best interest Redefining the value you bring and showcasing it in an undeniable way Building a negotiation scarecrow that becomes the enemy (so you don’t!)Reigning in FOMO when working with buyers or sellers in a hot housing market And So Much More!Links from the ShowBiggerPockets Youtube ChannelBiggerPockets ForumsBiggerPockets Pro MembershipBiggerPockets BookstoreBiggerPockets BootcampsBiggerPockets PodcastDavid’s YouTube ChannelAsk David Your Real Estate Investing QuestionListen to All Your Favorite BiggerPockets Podcasts in One PlaceSubscribe to The “On The Market” YouTube ChannelDavid’s BiggerPockets ProfileDavid's InstagramDave's BiggerPockets ProfileDave's InstagramRob's YoutubeRob's InstagramRob's TikTokRob's TwitterRob's BiggerPockets Profile3 Not-So-Obvious Secrets to Masterful Real Estate NegotiationInvest with DavidDavid’s Ted Talk on Building SkillsBooks Mentioned in the ShowSOLD by David GreeneSKILL by David GreeneBRRRR by David GreeneClick here to check the full show notes: https://www.biggerpockets.com/blog/real-estate-622See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.