Meet John. He's got a couple of titles: social impact professor, executive director of Georgetown University's Center for Social Impact Communications, ?Jane Goodall's personal advisor, and a social strategist, just to name a few. He's breaking down the key elements of nonprofit storytelling and teaching us how to embrace a story's blur. No shock he's bringing incredible stories to this convo. Tune in?EPISODE HIGHLIGHTSJohn’s story and journey to where he is today (3:00)John’s research around storytelling (10:00)The 5 essential building blocks of compelling stories (14:00)Formal vs. informal storytelling (19:00)Thinking of storytelling as an ecosystem (22:00)An applied example from John’s work (24:00)“Embracing the Blur” for deeper social impact (35:00)A powerful moment of philanthropy in John’s life (39:00)John’s One Good Thing: Experiment. Try different things. (47:00)For more information and episode details visit: www.weareforgood.com/episode/186The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout our Sponsor CosmicLooking to nail your impact story, build brand awareness, and inspire action for your cause today? YOU can connect directly with Cosmic’s Founder and Creative Director, Eric Ressler for free Office Hours. Don't miss this incredible opportunity friends! Visit designbycosmic.com/good to sign up today ? Start Learning Today on We Are For Good PRO ?We Are For Good PRO is reimagining nonprofit professional development - for good. ✨ Join us and get started at weareforgoodpro.com.