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Behind the Scenes with Selena Soo – Publicity, Mindset, and Building Relationships with Influencers

Behind the Scenes with Selena Soo – Publicity, Mindset, and Building Relationships with Influencers

FromGo-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs


Behind the Scenes with Selena Soo – Publicity, Mindset, and Building Relationships with Influencers

FromGo-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs

ratings:
Length:
38 minutes
Released:
Mar 11, 2019
Format:
Podcast episode

Description

Episode #11. GemsImpacting Millions Program – launched once a year: helps people master the publicity games so that they can get the opportunities of a lifetime that really put them in front of more people; from being on podcasts, top websites, magazines and TV; learning how to be a guest expert in other people’s programs, whether you’re speaking to their Masterminding group or another premium group or membership site of theirs; creating that ripple effect where other people are talking about you – so you need to have a clear message“So what I love about the year-long mastermind I have is that I’m able to work with people and such a deep and comprehensive way. And I feeling all of us need mentors. I think it’s virtually impossible to get to the next level with no support. Because there’s a million things to figure out in your business. So when you got a mentor and a community of like-minded people who are showing up to help you and support you and inspire – the journey is just so much more fun and rewarding.”There should be someone on your side who wants to support you and who wants to help you get out there, what’s the worst that’s going to happen.To be successful in business, there’s a saying that you really need to feel and you have to do it anyway. You just start before you’re 100% ready.It’s okay to know that you’re not the best version of yourself yet, but you know you can be.Levels of the Publicity Pyramid:Baseline for online presence – website; you’re showing out to the world what you want to be known for ourGuest Post – the best way to for someone to get started; share your ideas in depth; express what you want to be known forPodcasts and Video – more niche opportunitiesMagazines – mainstream media, which is a huge credibility marketTV – top levelYou have to go in this sequential order and build your base; build your body of work so that you’re ready for these opportunities.Start small. Build that foundation. And then work our way up.One tip in building relationships: don’t always ask for big favors right away. The key is bringing people to our world and asking for advice.Ask for advice, not favors. When you ask for advice, it becomes a dialogueMore About Selena: Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message.She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of Selena’s clients have become industry leaders with 7-figure businesses, raving fan bases, and hundreds of thousands of followers. Her signature approach comes down to building powerful and long-lasting relationships with influencers and the media in a thoughtful, authentic way.Selena has been featured in magazines and websites like Forbes, Fast Company, Inc., Business Insider, Entrepreneur, Success, and The Huffington Post. She has been a guest on podcasts like Entrepreneur On Fire, Smart Passive Income, and Mixergy. She lives in New York City.Find Selena:WebsiteFacebookInstagramRelationships that made an impact:Ramit Sethi – I Will Teach You to Be Rich, Growth LabDaniel LaPorteMaria ForleoContact Info/LinksFor guest posts: Thrive Global, My Body Green, Forbesimpactingmillions.com/gotogal – coming soon!
Released:
Mar 11, 2019
Format:
Podcast episode

Titles in the series (100)

Stop waiting for momentum, start creating it! Go-To Gal is a Top-100 Marketing Podcast designed to help you BECOME a sought-after expert (from the inside out). We talk about mindset, strategy, and even the tactics. This show is all about helping you create the momentum that builds both your business and brand as the go-to authority. This year we were featured in Forbes as one of the "21 Podcasts for 2021!" They said "Host, Jaclyn Mellone, instantly becomes your best friend when you listen to her episodes. A mix of expert interviews of go-to women that you must know, to coaching, and stories - this podcast is like a warm cup of tea to calm you down paired with a funfetti cupcake to make you smile. Jaclyn’s warm personality will have you binging on episode after episode." If you're ready to overcome self-doubt, stand out from the crowd, and make bank by becoming the go-to authority in your space, this is the show for you! Want my free 30-Days of Authority Building Action Plan? jaclynmellone.com/plan