72 min listen
What startups can learn from enterprise corporate messaging — Sara Varni’s lessons from Salesforce & Twilio
FromIn Depth
What startups can learn from enterprise corporate messaging — Sara Varni’s lessons from Salesforce & Twilio
FromIn Depth
ratings:
Length:
49 minutes
Released:
Oct 27, 2022
Format:
Podcast episode
Description
Our guest is Sara Varni, CMO of Attentive, a conversational commerce platform. Before joining Attentive, Sara was Twilio’s CMO and spent 10 years as a senior marketing leader at Salesforce.
In today’s conversation, we talk about what startups can learn from enterprise marketing playbooks, particularly around creating and honing a corporate message. Sara takes us behind the scenes at how companies like Twilio and Salesforce craft a corporate message from the ground up, and tweak it as the company grows. She also shares specific advice for marketers with sights on the CMO seat, including how to form collaborative, not combative relationships with sales counterparts.
You can follow Sara on Twitter at @SaraVarniBright
You can email us questions directly at review@firstround.com or follow us on Twitter @ twitter.com/firstround and twitter.com/brettberson
In today’s conversation, we talk about what startups can learn from enterprise marketing playbooks, particularly around creating and honing a corporate message. Sara takes us behind the scenes at how companies like Twilio and Salesforce craft a corporate message from the ground up, and tweak it as the company grows. She also shares specific advice for marketers with sights on the CMO seat, including how to form collaborative, not combative relationships with sales counterparts.
You can follow Sara on Twitter at @SaraVarniBright
You can email us questions directly at review@firstround.com or follow us on Twitter @ twitter.com/firstround and twitter.com/brettberson
Released:
Oct 27, 2022
Format:
Podcast episode
Titles in the series (100)
Product lessons from Cash App & Carbon Health — Ayo Omojola on going “unreasonably deep”: Our second episode is with Ayo Omojola, VP of Product at Carbon Health and the founding product manager for Cash App at Square, where he co-created the Cash Card. Tapping into his experience working in heavily regulated spaces, we dive into how he finds s by In Depth