Let’s talk about your moral obligation… On today’s episode Russell talks about his book, Dotcom Secrets being mentioned on another marketing podcast, but how the host says Russell’s methods may be too aggressive. He explains why it’s okay to be aggressive when you are passionate about what you’re selling. Here are some of the awesome things you will hear on this episode: How Russell’s book was mentioned in a top ten list of marketing books. Why Russell feels like it’s important to be passionate about what you’re selling. And also why Russell isn’t afraid to call out his competitors on what he believes is inferior software. So listen below to find out why being aggressive is essential to selling something you truly believe in. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car. Alright everybody, so today I’ve actually got a Go Pro on me as well. We’re thinking about starting a behind the scenes reality TV show, showing the behind the scenes reality TV show. That’s what Funnel Hacker TV is going to be. So I’m filming a whole bunch of stuff today, and I found a really cool dude and we’re going to see if he can turn this into a cool daily video thing, showing behind the scenes and if we can, that’d be awesome. And if it doesn’t work out then this might be one episode thing. So I’m excited for it. But I’m heading to the office today. A couple of cool things, first off, I may have ordered my own life size Batman suit. It was custom fitted and it may have showed up on Saturday and I may be trying it on today for the first time. I’m so excited. Those of you guys who are JV partners, you will see this on the Expert Secrets JV page because we’re going to be giving away a bunch of these super hero outfits, which is going to be really fun. Batman is one of the ones, and it’s the one I really wanted, so I got it. And I’m really excited about that. I wanted to talk to you guys about something today, because it’s kind of interesting. This morning I was getting ready and listening to a bunch of podcasts and there was this one podcast that I like, and on there the episode was talking about my favorite marketing book. I was like, “Oh please, please, let my book be one there. Please, please.” They started going through their top ten marketing books and they went through and about half way through they said, the guy who is one of the hosts said, “My next book is called Dotcom Secrets, by Russell Brunson.” I was like, “YES!” so excited. He started talking about how cool it is, the sales funnels and stuff and then he said something that I was just like, “ahh..” he said, “You know some of the stuff Russell teaches in the book is kind of aggressive, and if you don’t like those things, you can kind of tailor it for your own needs.” I kind of stopped for a second, I was like, aggressive? Are you kidding me? Oh crap. My camera just tipped over while I was driving. But I was like, aggressive? And I was thinking, I hate that people think that what I do is aggressive. Not that I hate that they think that it’s aggressive, I hate that they think that being aggressive is bad, that’s a better way to put it. Because I was like if you, and this comes from Jay Abraham, I first heard it from him. Actually I think Matt Bacak was the first person I heard say it, but he was quoting Jay Abraham. It was basically saying that if you believe in the product or service you are selling, then you have a moral obligation to do everything in your power to get it into the hands of your customers. I don’t know about you, but I feel that. I feel like I have a moral obligation and I try to serve people and teach people and train people who also, they’re not just trying to get rich quick on the internet, but they feel like they have a moral obligation to their audience. They’ve created some product or service or thing that they feel can change the world and when you have that, you need to be aggressive about it. Otherwise people are going