By tapping into the appeal of word-of-mouth selling, influencer marketing has exploded onto the advertising scene. Today we recap our highlights from our interview with influencer marketing expert Eric Dahan, unpacking the key lessons that will help you land lucrative brand deals. Early in the episode, we explore how the emerging influencer marketing industry follows tried and tested formulas that companies use to get their brands in front of viewers. After talking about the impact that micro-influencers can have, we discuss the importance of patiently growing your audience instead of faking your follower count. We then dive into how you need to consider the laws of supply and demand when monetizing your brand. We touch on the pros and cons of niching down, how valuable your market is to companies, how data can help you approach brands, and why you should weigh up the strengths of competing influencers. Later, we look at why forging trust and delivering results is so crucial to building your brand partnerships. Influencer marketing is dominating social media advertising. Tune in for insights on signing big brand deals.