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    Ep. 251 | How to get into Developer Marketing

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    Ep. 251 | How to get into Developer Marketing

    FromOnBase: Smashing Sales and Marketing Misalignments

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    Ep. 251 | How to get into Developer Marketing

    FromOnBase: Smashing Sales and Marketing Misalignments

    ratings:
    Length:
    37 minutes
    Released:
    Oct 28, 2021
    Format:
    Podcast episode

    Description

    In this episode of the Sunny Side Up podcast, Michael Stowe of RingCentral introduces us to the concept of developer marketing and how this new form of marketing builds relationships between a company’s software developer and those creating said software has emerged as this new world of developer marketing. A former software engineer himself, Michael shares how he got into developer marketing, why companies should consider developer marketing, and some of the common misconceptions about the field. The episode concludes with Michael sharing his best piece of advice for individuals and companies looking to adopt developer marketing.
    Contact Michael Stowe | Follow us on LinkedIn
    Released:
    Oct 28, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    A B2B podcast that brings together real-world insights to help Go-To-Market professionals evolve and stay up-to-date on the latest trends. Join us as we bring you the best practices and proven techniques from industry experts and practitioners.