20 min listen
Unpacking the Complexities of Global Digital Marketing
Unpacking the Complexities of Global Digital Marketing
ratings:
Length:
20 minutes
Released:
Jul 3, 2019
Format:
Podcast episode
Description
In this episode of Globally Speaking, we chat with Ed Hartigan, Digital Marketing and Media Manager at RWS Moravia. Ed discusses some of the complexities around global digital marketing. He also talks about the top considerations for building a program, why creativity is key and how ‘just translation’ usually doesn’t cut it. Tune in to hear more!
Released:
Jul 3, 2019
Format:
Podcast episode
Titles in the series (100)
How to Be Globally Appropriate, Locally Relevant (and Avoid Cultural Mistakes): Michele Coady, Microsoft's Director for Global Readiness, has a lot to say on what companies can do to keep their communications from inadvertently... by Globally Speaking