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Season 4. Episode 16: Revenue X : Jason Katz - Vice President of App and Digital Marketing for Houghton Mifflin Harcourt
FromCMO Insights
Season 4. Episode 16: Revenue X : Jason Katz - Vice President of App and Digital Marketing for Houghton Mifflin Harcourt
FromCMO Insights
ratings:
Length:
17 minutes
Released:
Sep 22, 2020
Format:
Podcast episode
Description
In this episode of CMO Insights, Jeff Pedowitz sits down with Jason Katz, Vice President of App and Digital Marketing for Houghton Mifflin Harcourt.
Jason discusses
The transformation of marketing within an organization, moving to a revenue growth driving function
How this change is being driven from within the marketing organization vs. the overall business
How his department balances a team of generalists and specialists to implement their marketing initiatives.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Jason discusses
The transformation of marketing within an organization, moving to a revenue growth driving function
How this change is being driven from within the marketing organization vs. the overall business
How his department balances a team of generalists and specialists to implement their marketing initiatives.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Sep 22, 2020
Format:
Podcast episode
Titles in the series (100)
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