At the heart of The Prophets’ vision are “The 24 Essential Supply Chain Processes.” What are they? Find out, and see the future yourself. Click here In this episode of the Auto Supply Chain Prophets podcast, Jan Griffiths and Terry Onica interview Robert Cameron, Chairman of the Board at Odette International and VDA's Head of Production, Logistics, and Aftermarket Department.Robert shares their mission to digitize the automotive supply chain, including the initiative to adopt API technology and develop standards to support the auto industry's electrification.The discussion covers the latest on MMOG/LE, noting its success with larger OEMs like Ford and Volvo trucks. Robert stresses how these standards streamline processes, cut costs, and improve supply chain quality.Robert also explores ESG practices and European legislative compliance, touching on packaging laws, decarbonization, and hazard management. He underscores the need for guidelines to support smaller businesses to adhere to upcoming supply chain laws. Wrapping up, Robert urges leaders to be transparent with customers and suppliers. While he acknowledges the challenges of dealing with unfair players, he emphasizes the need for collaboration, especially in times of crisis.Themes discussed in this episode:Importance of transparency and cooperation in the automotive supply chain.Digital transformation of the automotive supply chain.Adoption of API technology for enhanced communication among stakeholders.The enduring significance of Electronic Data Interchange (EDI) in automotive supply chains.Challenges faced by the industry, including supply chain stabilization post-pandemic.Initiatives for decarbonization and environmental sustainability.Impact of industry standards like MMOG/LE on process efficiency.Need for standardized ESG reporting and guidance for businesses.Emphasis on fair treatment and collaboration to address future crises effectively.Featured on this episode: Name: Hugh Robert Cameron Title: Head of Production, Logistics, and Aftermarket Department at Verband der Automobilindustrie (VDA) and Chairman of the Board at Odette International.About: Meet Robert Cameron, a key figure in the automotive industry. As the Head of the Production, Logistics, and Aftermarket Department at VDA, he leads initiatives to enhance communication between OEMs and suppliers, driving efficiency and innovation. Additionally, as Chairman and Member of the Board at Odette International, Robert champions projects to increase supply chain transparency through technologies like EDI and RFID. With his expertise, Robert is shaping the future of automotive supply chains.Connect: LinkedInMentioned in this episode:IAA - Internationale Automobil-AusstellungREST-API & EDIFACT