50 min listen
205: Who BDRs report to and where growth comes from at Lessonly
205: Who BDRs report to and where growth comes from at Lessonly
ratings:
Length:
48 minutes
Released:
Jul 8, 2021
Format:
Podcast episode
Description
Kyle Lacy joins Collin Stewart on this episode of the Predictable Revenue Podcast. Kyle Lacy is the Chief Marketing Officer at Lessonly, where he applies the lessons learned while working at a venture capital firm, during an IPO, and through an acquisition by one of the largest software companies in the world to drive revenue. Highlights include: why BDRs at Lessonly roll up to marketing, not sales (1:29), compensating marketing employees on overall revenue (12:10) and how they attribute revenue (14:10), where Lessonly’s commercial growth comes from (19:10) and where enterprise growth comes from (23:17), constantly experimenting and evaluating sales and marketing channels (29:30), leveraging direct mail (34:32), and why Kyle wishes he’d hired a product marketer sooner (40:16). SHOW NOTES: I Predicted Marketing Automation & It Changed Everything — Here’s What’s Next with Jon Miller How to align marketing and sales to increase revenue with keynote speaker and expert business coach Jeff Davis Strategic Alignment: Driving Communication, Cohesion, and Adoption across Sales and Marketing Pods - The fastest way to build an Outbound SDR Team https://bit.ly/3gArLOl
Released:
Jul 8, 2021
Format:
Podcast episode
Titles in the series (100)
002: Matt Amundson on the core principles of outbound sales: This week, Aaron Ross and Collin Stewart talk with Matt Amundson, VP of Sales Development and Field Marketing at Everstring, an innovative Bay Area company strengthening marketing and sales teams through an AI- and machine learning-focused platform. ... by The Predictable Revenue Podcast