59 min listen
The harsh truth about online advertising with Bob Hoffman
The harsh truth about online advertising with Bob Hoffman
ratings:
Length:
48 minutes
Released:
May 13, 2024
Format:
Podcast episode
Description
A deep dive into the problematic state of online advertising, from its lack of effectiveness to its societal impacts. Show notes* Find ‘Adscam’ + the free ebooks on Bob’s website * Bob on LinkedInCreative business companyOne of the biggest challenges in my own career has been trying to convince business leaders that their ‘brand’ is one of the most important assets of their company.That’s why this episode is sponsored by Creative Business Company, a strategic consultancy on a mission to make brand more accountable and effective.They take the lessons they’ve learned from over a decade of experience working with big brands like Morningstar, Formula E, and Shell, and adapt them to work with smaller, fast-growing companies to help them get more attention, convert leads and drive sales.So if you’re trying to get the budget for ‘brand’, create messaging that converts, or lower your cost of acquisition, check out Creative Business Company for ideas, evidence and tools that will help you make an impact fast. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
Released:
May 13, 2024
Format:
Podcast episode
Titles in the series (100)
LTB S2 008 Mark Pollard - Strategy is your words: In this episode I talk with Mark Pollard, CEO of Mighty Jungle and a brand strategist. Mark has a lot of experience in the field. We talk about the importance of words, avoiding cliché's and how you can write better. Enjoy! by Let's talk branding