On this, another amazing Tuesday to be alive, we welcome Nicco Magnotto, the co-founder and CEO of Nic Nac Naturals, to the show. Nicco has a wealth of experience in product development, supplements, and specialty ingredients, which eventually led him to create his first startup, Nic Nac, serving a mission to offer a cleaner solution for nicotine delivery. I myself am a huge fan of nicotine and appreciate having a natural option with Nic Nac, and am excited to uncover nicotine’s nootropic powers for learning, memory, and focus in this episode. If you’re into nicotine like me, I couldn’t recommend this natural alternative more. Visit lukestorey.com/nicnac and use the code LUKE to save 10%.During our conversation, Nicco shares how his transition from engineering to health entrepreneurship, sparked by his personal struggle with migraines, inspired him to create a cleaner nicotine product. We get right into caffeine and nicotine’s cultural significance, and have a candid discussion on whether smoking organic tobacco is as harmful as we think. We also talk about the ceremonial and energetic aspects of tobacco use and the science behind nicotine's impact on neurotransmitters. Plus, we discuss an exciting animal study suggesting nicotine might have anti-aging properties, and theories on its potential use for long COVID.Nicco shares his insights on the surprising benefits of nicotine, the clean ingredients he’s chosen for Nic Nac, and the rigorous process of navigating regulations in the nicotine industry. We discuss the economy of big tobacco, the dangers of vaping and why opting for a safer alternative is so important. Teasing upcoming innovations, Nicco unveils some exciting patents and products in the pipeline and admits he’s always looking to improve the product (made in their facilities in Spokane, Washington) based on consumer feedback. I love having guests who set a high standard for doing things right, and Nicco’s commitment to quality and transparency can’t be overstated.DISCLAIMER: This podcast is presented for educational and exploratory purposes only. Published content is not intended to be used for diagnosing or treating any illness. Those responsible for this show disclaim responsibility for any possible adverse effects from the use of information presented by Luke or his guests. Please consult with your healthcare provider before using any products referenced. This podcast may contain paid endorsements for products or services.THIS SHOW IS BROUGHT TO YOU BY:MAGNESIUM BREAKTHROUGH | You can use the code “luke10” for 10% off at bioptimizers.com/luke.AND…BLUSHIELD | Use the code LUKE to save 10% off your order at blushield-us.com.AND…QUANTUM UPGRADE | Get a 15 day free trial with code 'LUKE20' at quantumupgrade.io.AND…JUST THRIVE | Get 20% off of Just Thrive's K2 with code LUKE20 at justthrivehealth.com.MORE ABOUT THIS EPISODE:(00:00:08) Nicotine’s Bad Rep: Historical, Spiritual & Health-Boosting Uses (00:15:41) A Safer Alternative to Smoking: Nicotine Dosage & Effects(00:24:07) The...