Pedro Matriciano, Director of Growth at Bookclub, delves into the reason you shouldn't do SEO at an early stage company. In this episode, Pedro shares his perspectives on the viability of investing in SEO for early-stage companies, arguing that SEO may not be the best strategy due to limited brand recognition and resources. He goes further to emphasize the importance of a well-built website, technical SEO, and analytics, as well as branding elements and technical SEO. He further discusses the challenges of selecting the right SEO partner for a business, emphasizing the importance of thorough research and avoiding agencies that make unrealistic promises. Show NotesConnect With: Pedro Matriciano: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.