49 min listen
How Alex Halperin built WeedWeek, a B2B outlet that covers California's cannabis industry
How Alex Halperin built WeedWeek, a B2B outlet that covers California's cannabis industry
ratings:
Length:
37 minutes
Released:
Aug 8, 2024
Format:
Podcast episode
Description
My newsletter: https://simonowens.substack.com/ When Alex Halperin launched WeedWeek in 2015, he was entering an industry that had nothing but growth ahead of it. But what he didn’t expect was that the fragmented legalization across states meant that it’d be difficult to build a national audience. So a few years ago he pivoted to just covering California’s weed industry, and WeedWeek has since built a robust business monetized through both sponsorships and subscriptions. In our interview, Alex walked me through what got him interested in the topic, why he built a customer publishing platform, and how he recently decided to team up with the LA Times on an investigative series.
Released:
Aug 8, 2024
Format:
Podcast episode
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