In this conversation, I invited my good friend Josh Jurkovich back to talk about the importance of scaling the unscalable and prioritizing relationships in business. We talked about the shift from courses to community and the need for personalized coaching and support, plus the value of creating touchpoints and making customers feel safe and supported.I'll give you a small spoiler, you’ll learn about the danger of relying too much on automation and technology, and the importance of striving to build genuine connections with customers. This episode has been a journey where the conversation emphasizes the power of relationships in business and the need to prioritize them over algorithms and automation.Don't think twice and hit play to know how to:Build relationships and provide personalized coaching and support to get results and retain customersUse automation and technology to enhance relationships, not replace themIncrease visibility and engagement on social media to nurture and convert leadsEmbrace business as a journey of self-discovery and growthRemember to build strong relationships and focus on delivering value for a solid foundation for your successful business.Connect with Josh J on his website, Facebook, Instagram, X, Youtube Channel, LinkedIn, and TikTok !–We weren’t meant to do this alone… Whether it be business, relationships, or life. This is why this is an invitation for you…to join us inside the Relationships Beat Algorithms Alliance!!!Click here for a summary of the Alliance because if you're coming here into the show notes, there's a good chance you already know! ;)—We’ve made it easy to see George’s top 10 book recommendations! Click here to find George’s top 10 recommended books for mindset, customer journey, and relationships. —Questions or comments about the episode? I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms. —Links not showing? Hop on over to our podcast blog, mindofgeorge.com/podcast for all the links from the show notes.—What do we talk about in this episode?00:22 The Pain Points in Marketing Automation00:45 Entrepreneurship and Self-Discovery01:25 The Importance of Relationships in Business02:01 Reconnecting with Josh Jurkovich05:37 Scaling the Unscalable16:49 The Shift from Courses to Community19:28 Leveraging Technology for Personal Touch22:06 The Future of Marketing: Community, Endowment, and Implementation25:33 Building Relationships for Sales Success26:32 The VNC Model: Visibility, Nurture, Convert27:11 The Power of Social Media Engagement32:44 Focus on the Next Most Important Thing34:08 The Importance of Simple, Solid Relationships35:34 Entrepreneurship: A Journey of Self-Discovery40:14 Earning the Right to Complicate Your Business