In this conversation, we have a guest Gonçalo from Boombit and delve into the intricacies of cross-promotion in the gaming industry.
We discuss the significance of cross-promotion for profitability, the strategies employed by Boombit to effectively engage users, and the technical aspects of implementing cross-promotion.

The conversation also touches on the challenges faced in cross-promotion and the future potential for monetization within the gaming sector.

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠
Special Guest: Gonçalo Alemao Martins
Check out Boombit: https://boombit.com/services/

Youtube: https://youtu.be/Fozim4i96a8
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Epic Intro
01:24 Introduction to Cross-Promotion in Gaming
03:07 Understanding Boombit's Revenue and User Base
06:14 The Importance of Cross-Promotion for Profitability
09:06 Strategies for Effective Cross-Promotion
11:49 Analyzing User Engagement and Retention
15:09 Technical Aspects of Cross-Promotion
17:49 Challenges and Solutions in Cross-Promotion
20:47 Future of Cross-Promotion and Monetization
24:05 Conclusion and Key Takeaways


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Matej Lancaric
User Acquisition & Creatives Consultant
⁠https://lancaric.me
Felix Braberg
Ad monetization consultant
⁠https://www.felixbraberg.com
Jakub Remiar
Game design consultant
⁠https://www.linkedin.com/in/jakubremiar
Gonçalo Alemao Martins
VP of Marketing @Boombitgames
https://www.linkedin.com/in/goncaloalemao/
https://boombit.com/
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Takeaways

Cross-promotion is a vital source of profitability for gaming companies.
Boombit generates around 70 million in annual revenue.
User retention is more cost-effective than user acquisition.
Cross-promotion can significantly enhance user engagement.
The effectiveness of cross-promotion is genre-dependent.
Technical implementation of cross-promotion is crucial for success.
Understanding user behavior is key to effective marketing strategies.
Cross-promotion can be a reliable source of revenue during market fluctuations.
The future of cross-promotion may include e-commerce and brand deals.
Automated waterfall setups can streamline cross-promotion efforts.

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https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes