Secrets Series
By John Savill, Wagner James Au, Michael Miller and
3.5/5
()
About this series
Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media.
- Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers
- Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals
- Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future
Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics.
Titles in the series (8)
- Red Hat Fedora Linux Secrets
109
Featuring the latest changes in Fedora Core, this book offers valuable new secrets for Fedora users, including yum, mail filtering with SpamAssassin, mandatory access control with Security Enhanced Linux (SELinux), and improved device handling with udev Demonstrates how to use Linux for real-world tasks, from learning UNIX commands to setting up a secure Java-capable Web server for a business Because Fedora Core updates occur frequently, the book contains a helpful appendix with instructions on how to download and install the latest release of Fedora Core The DVD contains the Fedora distribution as well as all binary code packages and source code
- Windows Vista Secrets: SP1 Edition
134
Follows the highly successful first edition with over 25% morecontent, including extensive coverage of the latest update, ServicePack 1 Addresses a huge market of consumers eager to learn abouthidden gems and secrets in Vista and SP1 Covers features that are not disclosed in Microsoft's books orhelp files A highly connected and qualified author has gatheredinformation from an extensive network of Windows beta testers andthousands of readers, as well as conducted his own experiments onthe new OS New chapters cover personalizing and configuring Vista,networking, Zune, Vista and ultra-mobile PCs, Windows Home Server,and many more new topics
- Search Engine Optimization (SEO) Secrets
141
Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Coverage includes: Understanding Search Engine Optimization Relearning How You See the Web Picking the Right SEO Tools Finding SEO Problems Solving SEO Problems SEO Best Practices The SEO Consulting Process Comprehensive Site Audit (Informational Website) Comprehensive Site Audit (E-Commerce Website) Understanding the SEO Industry Search Engine Verticals Optimizing for Alternative Search Engines Setting Up a Testing Platform SEO Resources Attending SEO Conferences
- 250 HTML and Web Design Secrets
157
This value-priced guide by one of the Top 25 Most InfluentialWomen on the Web delivers 250 solutions, workarounds, tips, andannoyance-busters that Web designers won't find anywhere else Offers 500 pages of insider techniques to improve workflow andefficiency, save development time and money, and increase searchengine rankings and site traffic, whether designers want to enhancean existing Web site or build a state-of-the-art site fromscratch Covers topics such as HTML, XHTML, CSS, graphics andmultimedia, cell phone and PDA accessibility, content development,tools, usability, information architecture, globalization, and siteredesign Molly Holzschlag is a steering committee member of the WebStandards Project (WaSP) and spokesperson for the WorldOrganization of Webmasters, as well as a frequent lecturer atindustry conferences and the author of twenty-five previousbooks
- Presentation Secrets: Do What You Never Thought Possible with Your Presentations
152
Plan, create, and deliver amazing presentations! Alexei Kapterev's online presentation on presentations has seen more than one million views, all with no advertising or promotion. Building on this hit, he now brings us Presentation Secrets outlining his successful tactics for planning, producing, and presenting memorable and unique presentations. The author shares his insight, wisdom, and advice with impressive clarity and detail, covering the three main components required to a presentation: storyline design, slide design, and delivery. Presentation Secrets lets you get to work immediately, fully prepared, armed with confidence, and ready to inspire. Teaches everything that goes into a successful and memorable presentation Helps create a storyline, from planning the beginning, middle, and end, to establishing key points, to making a presentation scalable Discusses how to design a slide template that meets your goals, ensure consistency, and find focal points Dissects the delivery of a presentation, including how to create "a character", integrate mistakes, listening to yourself, talking to the audience, and avoiding monotony Includes non-presentation metaphor to drive home your understanding of storytelling, improvisation, and delivery Also featuring real-world examples of presentations from the worlds of business, science, and politics, such as Steve Jobs, Hans Rosling, and Al Gore, this unique book delivers tried and tested secrets and inside tips for making a sensational presentation!
- Ubuntu Linux Secrets
158
The everyday Linux user can easily get overwhelmed by the complexity of the new software that exists when creating an Ubuntu system. This book covers the basics of creating a new system from scratch and explains what software is installed. You’ll take a tour of installing the Ubuntu Linux distribution system in most environments, including nontraditional situations such as dual-boot and text-based installations. Plus, clear explanations of each of the installed applications show you how to get the most out of each application, rather than simply using them as they exist.
- Social Media Metrics Secrets
159
Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics.
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