Introducing RX, a New Industry Metric for Representation in Advertising and Creative Content
Learn MORE
XR Platform
XR’s platform empowers thousands of brands, agencies, publishers and studios to create, distribute and optimize advertising and productions that reach and engage audiences–on any screen, anywhere in the world.
XR is a global technology company and consultancy in one
XR helps you begin with the end in mind–creating a new lens to orchestrate creativity from concept and execution to delivery and analysis. XR’s ecosystem combines scaled platform technology and professional services that moves creativity forward for brands, agencies, entertainment studios, broadcasters and publishers.
CREATE
DISTRIBUTE
OPTIMIZE
Asset Management
Centralize local and global assets and rights information into one source of truth to inspire, control, organize and share content more effectively
XR Distribution Network
Engage audiences across any screen and any market with XR’s scaled global distribution network of linear TV, streaming video, digital, print, audio, plus more
Creative Intelligence
Capitalize on insights with an AI-driven platform that interconnects billions of data elements throughout the creative lifecycle, unlocking breakthrough intelligence
Professional & Creative Services
Orchestrate successful productions and achieve creative goals with proven professional and creative services, supporting from concept to execution and analysis
Payments & Residuals
Onboard with ease and distribute accurate payments to talent, crew and vendors–while ensuring compliance for entertainment and advertising productions
Production Accounting
Balance creativity and finance with modern production accounting that optimizes financial operations, tracking costs, managing budgets and streamlining workflows
The world’s largest brands trust XR to share their stories
140 Markets
Delivering content at global scale
$100B+
in media and
production spend
production spend
$1.5B
In payments for talent, cast, crew and vendors
