FlipTok games are branded hyper-casual games that are custom built for brands. A FlipTok game is a web-based game that works inside TikTok by using TikTok's in-app browser. A TikTok user see's a video ad that is promoting or talking about the game, clicks the CTA button, then the game opens in TikTok's in-app browser. The user plays the game, fills a form, closes the in-app browser and continues enjoying their TikTok's.

Submit the inquiry form below and share the campaign brief with us. Our team will get back to you with FlipTok game ideas and take it forward.

Once built and launched, a FlipTok game typically stays active for a period 4 months (or approximately 120 days.) Usually we've never seen a marketing campaign longer than 6-8 weeks. If the brand wants to keep the game active for a longer time period, it is definitely possible to do so with marginal additional costs.

In addition to the post engagement data that you will get directly from the TikTok, you will get game play analytics like total number of clicks on begin game, retry game, score data if applicable and any other in-game clicks that you choose to track. You will also get access to first party data like name, email, etc if the user voluntarily chooses to submit. 

You get access to an analytics dashboard where you can login and view game analytics and download any first party data that’s collected as part of the game. 

The cost of a FlipTok Game is dependent on factors like game complexity and game features. Pricing can range from USD $10,000 - $25,000. This cost includes game design, game development and 2 TikTok videos for promotion. This does not include any TikTok ad spends that you must leverage to promote the game. To summarise, once we take up a FlipTok games project, our scope of work covers the following:

We will create 2 videos (TikToks) to accompany your campaign, that will utilise motion graphics, animations and so on deriving the style and finish from the game that is designed and developed by our team. Additional videos (TikToks) can be produced by us for an additional cost.

No, we do not. Our expertise is game conceptualization, game design, game development and creating TikTok's. You have to work with your media planning agency or internal marketing team or with any TikTok's ad buying expert to promote the game using TikTok’s Ad platform.

We work with everyone! We are happy to work directly with a brand and we are happy to work across the board with digital agencies, media agencies, creative agencies, PR agencies, marketing agencies, influencers, performance marketing companies, advertising agencies, individual digital consultants, marketing consultants and anyone who wants to use this solution to positively impact a brand's marketing presence.

Depending on the final scope and complexity, from concept to go live, the timeline will be in the range of 2-4 work weeks.

We are not associated with TikTok or ByteDance in anyway. We are an independent game development and creative tech studio building fun hyper-casual games that brands can launch on TikTok to achieve their marketing goals.