Kiran Aditham's Image

Kiran Aditham

Deputy Editor

About

With 20 years of experience, Kiran Aditham has navigated the field in editorial and writing, from working with major pubs like Adweek, AdAge and PSFK to now working at Forbes Advisor.

Kiran, who graduated with a degree in business from the University of Central Florida, has been a lifelong editor and writer. He started his own magazine (called Blue Divide) in college, getting it published and placed in major outlets like Tower, Virgin Megastore, Barnes & Noble and more. He then transitioned into an editorial career, working in advertising, tech, small business, entertainment and more.

Expertise

  • Small Business
  • Personal Finance
  • Entertainment
  • Advertising

Achievements

  • Writer and editor for 20 years
  • Creator of Blue Divide magazine
  • Worked in advertising, tech, personal finance and entertainment

Other Publications

Education

Bachelor’s degree in business management, University of Central Florida

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  • SITE123 Review 2024: Features, Pros And Cons

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  • ConvertKit Vs. Mailchimp (2024 Comparison)

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    ConvertKit Vs. Mailchimp (2024 Comparison)

  • Etsy Vs. Squarespace (2024 Comparison)

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  • TorGuard Vs. NordVPN (2024 Comparison)

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  • Mailgun Vs. SendGrid (2024 Comparison)

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  • ClickFunnels Vs. WordPress (2024 Comparison)

    ClickFunnels and WordPress are two popular website builders. However, each platform caters to a different target audience. In this comparison review, we’ll look at what each does and what makes them unique and different. Read on to see where you...
    ClickFunnels Vs. WordPress (2024 Comparison)

  • Keap Review 2024: Features, Pros & Cons

    Keap is a leading customer relationship management (CRM) and marketing automation solution that is designed to help small businesses save time and supercharge sales and marketing efforts. While it is one of the most expensive CRMs in the market with...
    Keap Review 2024: Features, Pros & Cons

  • Apptivo Review 2024: Features, Pros & Cons

    Apptivo is a unified customer relationship management (CRM) platform that is designed to scale with growing businesses. It offers contact, lead, opportunity and task management as well as quotes and invoices and numerous features, such as workflow automations, round-robin lead...
    Apptivo Review 2024: Features, Pros & Cons

  • SAP Vs. Salesforce (2024 Comparison)

    SAP and Salesforce offer stand-alone and combined customer relationship management (CRM) products to enhance customer experience. Their functions include sales, marketing and service automation, making it easier and faster for your teams to generate more revenue. Check out our SAP...
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  • Best B2B E-Commerce Platform Of 2024

    If you sell your products and services to businesses, a B2B e-commerce platform is well worth the investment. It can help you create a convenient online shopping experience and retain current business clients while attracting new ones. To help you...
    Best B2B E-Commerce Platform Of 2024

  • What Is A Double VPN?

    Have you ever considered doubling down on your online privacy? If that's the case, you can use "Double VPN" — a digital shield that routes your data through not one, but two separate VPN servers. It is like a secret...
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  • Strikingly Review 2024: Features, Pros & Cons

    Strikingly is a lesser-known, yet equally as powerful website builder as many of the most popular platforms for beginners. But it is not only a user-friendly site builder with its pre-built templates and code-free site editor, it stands out for...
    Strikingly Review 2024: Features, Pros & Cons

  • How To Become A Landlord In 2024

    With individual investors owning approximately 70% of rental properties, according to U.S. Census data, it’s clear that entering the real estate market as a landlord isn’t just a possibility, it’s a common reality for many—and one that could open up...
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  • How To Install A VPN On A Router

    Navigating the digital world securely is paramount for business owners. If you wish to beef up security across all your devices with just one tweak, you should go for a virtual private network (VPN) router. Whether you are hearing of...
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  • We360.ai Review 2024: Features, Pros And Cons

    We360.ai is an employee monitoring software that stands out by offering a dedicated account manager with personalized customer support for each client. It also offers some complementary features that make employee monitoring worth the effort, such as the ability to...
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  • B2B Marketing In 2024: The Ultimate Guide

    Most of us are quite familiar with business-to-consumer (B2C) marketing, because it surrounds us all day, every day. Business-to-business (B2B) marketing is a different concept, in which businesses are trying to reach other businesses, rather than individual customers, by marketing...
    B2B Marketing In 2024: The Ultimate Guide

  • What Is Leadership Development?

    To perform as a successful, highly effective leader, you must first develop the skills and abilities that will enable you to best help a business and its employees. This is referred to as leadership development, which helps prepare future and...
    What Is Leadership Development?

  • What Is Access Control?

    Access control is a security feature critical in our interconnected world. Whether it’s safeguarding data, managing entry to buildings or protecting online identities, understanding and implementing effective access control systems is crucial. This article delves into the essentials of access...
    What Is Access Control?

  • What Is Property Management?

    Property management encompasses a range of activities essential to maintaining and enhancing the value of real estate investments. Whether you're a seasoned investor or a first-time property owner, it's crucial to understand how it works. In this article, you will...
    What Is Property Management?

  • Salesforce Essentials vs Professional (2024 Comparison)

    Salesforce offers two distinct CRM solutions: Essentials and Professional. Essentials serves small businesses, providing fundamental tools for sales and customer service. Professional, tailored for larger businesses, offers advanced features, such as lead scoring and extensive customization. These platforms cater to...
    Salesforce Essentials vs Professional (2024 Comparison)

  • What Are Keywords In SEO? Definition & Best Practices

    Every minute, over 6 million searches occur on Google—and every one of them involves a keyword. Keywords lead users to the answers to their questions and, on the way, a business or two. Those businesses that engineer their websites for...
    What Are Keywords In SEO? Definition & Best Practices

  • What Is Identity And Access Management (IAM)?

    Today’s rapidly evolving technology is a double-edged sword: We’re reaping the benefits of some amazing tech innovations, but we’re also facing greater risks. A  scan of news headlines most days highlights the escalation of one risk in particular: cyberthreats. This...
    What Is Identity And Access Management (IAM)?

  • What Is Project Resource Management?

    Project resource management is critical for successful project execution because efficient use of resources can make or break a project. It's not only about who does what―it's about maximizing efficiency and effectiveness in the use of people, tools and methods....
    What Is Project Resource Management?

  • What Are Display Ads? Definition & Best Practices

    Display ads, short for display advertisements, are digital ads that combine text and visual elements to direct viewers to a landing page. When scrolling through a web page or app, they typically appear at the top, bottom or sides of...
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  • How To Become A Property Manager

    With the real estate industry's continued growth, the demand for skilled property managers is on the rise. Whether you're an aspiring professional or considering a career change, understanding the steps and qualifications needed to become a successful property manager is...
    How To Become A Property Manager

  • 14 E-Commerce Email Marketing Tips To Grow Your Business

    If you're looking for ways to improve your outreach and boost sales, consider e-commerce email marketing. According to a 2023 survey by Litmus, an astounding 41% of marketers said that email marketing is their most effective channel, beating out both...
    14 E-Commerce Email Marketing Tips To Grow Your Business

  • 15 Email Marketing Metrics You Should Be Tracking

    Email marketing remains a cornerstone of digital strategy, its success hinging on a myriad of metrics. As an email marketer, knowing which metrics to track and why can significantly impact your campaign's effectiveness. This article demystifies email marketing metrics, offering...
    15 Email Marketing Metrics You Should Be Tracking

  • How To Use Squarespace: A Beginner’s Guide

    Every business worth its salt must have an online presence, and having a website is the first step. Squarespace is a website building and hosting platform that allows you to use pre-built templates to launch a website or online store....
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  • What Is IT Infrastructure? Definition & Why It’s Important

    Information technology (IT) infrastructure isn't what it used to be—the cloud and software-defined solutions have spurred constant change in the data center and IT environment. But now more than ever, it's the essential underpinning of modern business. It plays a...
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About

With 20 years of experience, Kiran Aditham has navigated the field in editorial and writing, from working with major pubs like Adweek, AdAge and PSFK to now working at Forbes Advisor.