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Feb 28, 2024 · Influence identification of opinion leaders in social networks: An agent-based simulation on competing advertisements. Information Fusion, 76 (2021), pp. 227 ...
May 25, 2024 · Unlike previous studies, this paper identifies opinion leaders from the perspective of multiple criteria decision modeling in social networks. Identifying ...
Jul 9, 2024 · Zhao, Influence identification of opinion leaders in social networks: An agent-based simulation on competing advertisements, Information Fusion 76 (2021) 227– ...
Nov 8, 2023 · To sum up, the identification of opinion leaders within social networks is essential for leveraging their impact, enhancing precision in marketing endeavors, ...
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May 15, 2024 · This study investigates the critical role that opinion leaders (or influentials) play in the adoption process of new products.
Jul 9, 2024 · In this article, a new method is presented to identify influential nodes in the social network. The proposed method utilizes the combination of users' social ...
Apr 27, 2024 · This study uses the opinion dynamic theory to investigate the influence of multiple advertisement opinion leaders in social networks. We construct an integrated ...
Nov 30, 2023 · This study investigated how KOLs gained consumer trust and affected their green purchase intentions by applying the stimulus-organism-response (SOR) framework.
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Apr 3, 2024 · An Agent-Based Model of the 2020 International Policy Diffusion in Response to the COVID-19 Pandemic with Particle Filter
Jul 2, 2024 · In this study, we introduce a novel multilayer network model designed to analyze complex social phenomena in online communities.