The diffusion of innovations theory describes how new ideas, behaviors, technologies, or goods spread through a population gradually, rather than all at once. Adoption starts with innovators and early adopters, then spreads through the population to the early majority and late majority.

Studying conceptual innovations means investigating what kind of communication a concept constructs, what meanings it is assigned and by whom, and to what extent it facilitates shared objectives and actions.

The three critical innovation strategies for changing products and technologies are exploration, cooperation, and entrepreneurship. An exploration strategy involves creating a conducive environment that encourages creativity and new ideas.

Innovation product development is the process of applying digital product engineering to a business's innovation goals, thereby transforming innovative ideas into reality. It entails all activities involved in turning a concept for new and better user experiences into real-world products.