"[A] provocative book of hard-won wisdom for achieving a fulfilling career and life, based on his viral video of the same name. Scott Galloway teaches brand strategy at NYU's Stern School of Business, but often his class veers to life strategy. His students are smart and hardworking, but they struggle with life's biggest questions, just like the rest of us. What's the formula for a life well lived? How can you have a meaningful career, not just a lucrative one? Is work/life balance really possible? What does it take to make a long-term relationship succeed? Galloway explores these and many other questions in the take-no-prisoners style that has made him a sought-after commentator and YouTube star"--