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PRODUCT DETAILS
Genre
: Business / Economics
Authors
: Al Ries, Laura Ries
Features
: HarperBusiness, hardback
The only way to stand out in the cluttered marketplace is to build a product into a brand - think Nike, Hoover, Xerox and Kleenex. Marketing strategist Al Ries and his partner Laura Ries share the 22 rules that reap the highest of rewards in this environment.
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