WHAT CAN STORYTELLING DO FOR YOU? Study after study confirms that stories have unparalleled power to break down walls, build trust, and influence people to act. WHY THIS BOOK? The market is flooded with a dizzying array of books, experts, and resources on business storytelling. This book cuts through the hype to clarify and demystify the storytelling process. So if you're intimidated and think you can't tell a good story, Unleash the Power of Storytelling offers step-by-step instructions for finding, shaping and telling powerful stories. On the other hand, if you think there's nothing new to learn about storytelling, it's probably more complicated than you think. Here you'll learn about the essential ingredients that go into any good story and how to avoid common storytelling pitfalls. A PRACTICAL GUIDE FOR THE BUSY PROFESSIONAL Taking a fun, no-nonsense approach, Unleash the Power of Storytelling will teach you: -The hard science behind why stories work -A simple three-part structure for telling any story -The role of emotion in fueling great stories -How to cut the clutter and focus your story on the essentials -How and where to find great stories -Tips for delivering your stories in the most effective way possible The book also contains tons of practical examples showing you how to use stories in job interviews, presentations, customer calls, employee meetings -- even how to craft the right story for a wedding toast or eulogy!