Timex Men's Southview (41mm) Cream Dial / Brown Leather Strap Timex was founded in 1854 as the Waterbury Clock Company. The brand became renowned for how its movements were smaller and more accurate than any movements that came before it. The brand adapted its watches to be worn on the wrist and never looked back. The success of Timex wristwatches was phenomenal and by the 1960s, every third watch sold in the United .