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Product details

ASIN ‏ : ‎ B003RPQA36
Publisher ‏ : ‎ Harper Paperbacks (January 1, 2002)
Language ‏ : ‎ English
Item Weight ‏ : ‎ 13.4 ounces

About the author

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Al Ries

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Al Ries is a legendary branding strategist, bestselling author and originator of the concept of Positioning.

In 1972, Al co-authored the now infamous three-part series of articles declaring the arrival of the Positioning Era in Advertising Age magazine. The concept of positioning revolutionized how people viewed advertising and marketing. Marketing was traditionally thought of as communications, but successful brands are those that find an open hole in the mind and then become the first to fill the hole with their brand name.

Since 1994, Al has run Ries & Ries, a consulting firm with his partner and media darling daughter Laura Ries. Together they consult with Fortune 500 companies on brand strategy and are the authors of five books which have been bestsellers around the world. They have traveled to over 60 countries from Chile to China and India to Indonesia teaching the fundamental principles of marketing.

When Advertising Age magazine choose the 75 most important ad moments of the last 75 years celebrating the publication's 75th anniversary. The emergence of positioning came in at number #56. Ad Age commented on how the concept remains just as relevant in today's environment, "The positioning era doesn't end. What became a part of the marketing lexicon in the early '70's holds its own in the textbooks of today."

Al currently writes a monthly marketing column for AdAge.com and appears on the RiesReport.com. Al's favorite activities include snorkeling, horseback riding and driving with the top down. He resides in Atlanta, Georgia, with his wife, Mary Lou.

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Kathy McAfee, author, speaker, and creator of The Fearless Leader program

Straight Forward Marketing Logic

Reviewed in the United States on November 29, 2018

While much has changed in the marketing and branding world since this book was first written, it remains a classic. It will remind you that there is more to the art of marketing than social media.

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marriagecoach1

A must read for anyone involved in marketing or trying to increase a product's sales

Reviewed in the United States on November 25, 2013

I can't find the hardback edition on Amazon, it might be out of print but I am sure that the content is the same. If you have any desires to increase a product's sale or have any input into this process, you need to read this book. Too many marketers have ruined the sales position of a great product by diluting the brand which the authors detail in exquisite detail with their many real life anecdotes.

It is a short but VERY IMPORTANT READ. The job that you save by reading this could be your own, buy it and STUDY IT!

2 people found this helpful