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Manmohan Rahul Mukesh Cha Managing Innovations and New (Paperback) (UK IMPORT)
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Located in: GU14 0GT, United Kingdom
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eBay item number:116192909590
Item specifics
- Condition
- Book Title
- Managing Innovations and New Product Development
- Title
- Managing Innovations and New Product Development
- Subtitle
- Concepts and Cases
- EAN
- 9788120337275
- ISBN
- 9788120337275
- Release Date
- 01/30/2010
- Release Year
- 2010
- Country/Region of Manufacture
- IN
- Item Height
- 241mm
- Item Weight
- 420g
- Genre
- Business & Finance
- Publication Year
- 2010
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Managing Innovations and New Product Development : concepts and Cases
- Publisher
- Prentice Hall India Pvt., The Limited
- Item Length
- 9.5 in
- Item Width
- 6.3 in
- Number of Pages
- 312 Pages
About this product
Product Identifiers
Publisher
Prentice Hall India Pvt., The Limited
ISBN-10
8120337271
ISBN-13
9788120337275
eBay Product ID (ePID)
6057289339
Product Key Features
Publication Year
2010
Number of Pages
312 Pages
Publication Name
Managing Innovations and New Product Development : concepts and Cases
Language
English
Type
Textbook
Format
Trade Paperback
Dimensions
Item Length
9.5 in
Item Width
6.3 in
Additional Product Features
Intended Audience
College Audience
Table Of Content
Preface. Managing Innovations: An Introduction. Innovation Management: Major Challenges. Innovations Management Process. Innovation Management of New Product Development Function. Organizing for New Product Development. Generation, Screening and Development of New Product Development. Economic Analysis: Evaluation of Portfolio of Products or Projects. Test Marketing. Product Launch. Adoption Process: Diffusion of Innovations. Managing Innovation in Services. Index.
Synopsis
This comprehensive book explains how an innovative idea or a concept, if executed properly, can create the best product in the market. The book presents a framework for a new product development, laying emphasis on generic concepts and processes, which are useful and profitable for small and large organizations including the multinationals. The book highlights the innovation theories that are helping service sector companies to prosper and excel in their fields. It also provides a mathematical formula for students to calculate sales-estimation of first-time-sales of a new product. The Ten Case Studies on real-life products from the Indian market enrich the text and enable students to fully understand innovative techniques that help increase the potential and market value of an established product. Key Features Gives a number of examples to illustrate the concepts discussed in the text. Incorporates several illustrative figures, tables, and boxes to make the learning process more accessible. Provides well-graded chapter-end exercises to test students' comprehension of the subject. Primarily designed as a textbook for the postgraduate students of management, this book will also be useful to the management professionals as a reference., Presents a framework for a new product development, laying emphasis on generic concepts and processes which are useful and profitable for small and large organisations. The book highlights the innovation theories that are helping service sector companies to prosper and excel in their fields. It also provides a mathematical formula to calculate sales estimation of first time sales of a new product.
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Value Added Tax Number:
- GB 864154811
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eBay item number:116192909590
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