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The 22 Immutable Laws of Branding
US $9.15
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Located in: Rockford, Illinois, United States
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Estimated between Fri, Aug 9 and Wed, Aug 14 to 84606
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eBay item number:196335360034
Item specifics
- Condition
- ISBN
- 9780060007737
- Subject Area
- Law, Business & Economics, Référence
- Publication Name
- 22 Immutable Laws of Branding : How to Build a Product or Service Into a World-Class Brand
- Publisher
- HarperCollins
- Item Length
- 9.5 in
- Subject
- Marketing / General, Consumer Guides, Intellectual Property / Trademark, General, Advertising & Promotion
- Publication Year
- 2002
- Type
- Not Available
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7 in
- Item Weight
- 13.1 Oz
- Item Width
- 7.2 in
- Number of Pages
- 272 Pages
About this product
Product Information
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Product Identifiers
Publisher
HarperCollins
ISBN-10
0060007737
ISBN-13
9780060007737
eBay Product ID (ePID)
1986358
Product Key Features
Number of Pages
272 Pages
Language
English
Publication Name
22 Immutable Laws of Branding : How to Build a Product or Service Into a World-Class Brand
Publication Year
2002
Subject
Marketing / General, Consumer Guides, Intellectual Property / Trademark, General, Advertising & Promotion
Type
Not Available
Subject Area
Law, Business & Economics, Référence
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
13.1 Oz
Item Length
9.5 in
Item Width
7.2 in
Additional Product Features
LCCN
2003-267314
Dewey Edition
21
Reviews
"Indispensable to anyone seeking to build a business into a recognized brand." -- --Philip J. Romano, CEO, Romano Enterprises "Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how." -- --Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University "Anyone looking to market their comapay successfully has to read The 22 Immutable Laws of Branding." -- --Patrick M. Sullivan, CEO, SalesLogix "Provides a worthwhile addition to the branding library. This book's worth buying." -- --Atlanta Business Chronicle "If you want to...lasso consumers and burn brand identity into their minds, read this book." -- --Advertising Annual 1999, Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how., Anyone Looking to Market Their Comapay Successfully Has to Read the 22 Immutable Laws of Branding.
Illustrated
Yes
Dewey Decimal
658.8/27
Intended Audience
Trade
Lc Classification Number
Hd69.B7r537 2002
Copyright Date
2002
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:196335360034
Shipping and handling
Item location:
Rockford, Illinois, United States
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free shipping | United States | Economy Shipping (USPS Media MailTM) | Estimated between Fri, Aug 9 and Wed, Aug 14 to 84606 |
| Handling time |
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| Will usually ship within 2 business days of receiving cleared payment. |
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Sales Tax for an item #196335360034
Sales Tax for an item #196335360034
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| After receiving the item, contact seller within | Refund will be given as | Return shipping |
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| 30 days | Money Back | Buyer pays for return shipping |
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5 Star Seller! Superior service & item! A great find at a great price and exactly as described! Fast ship and extra care in packaging to make sure it arrived without any damages or creases! Smooth transaction and a pleasure to do business with! Highly recommend! Thank you!
Traitor in Williamsburg: A Felicity Mystery [American Girl Mysteries] (#196005878889)
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The book is in amazing condition, above “acceptable” and shipped in a bubblewrap envelope. Though there are some soft color fading the top and bottom edge, it hardly seemed used and has that library book smell. Glad I took a chance because the description was general and there was no photo. Seller also didn’t provide additional description when asked. But they did promptly cancel my cancellation when asked and sent quickly. Thank you for the Tuesday surprise!
Victorian Jewelry: A Compendium of over Four Thousand Pieces of Jewelry (#196029299891)
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Exactly as described and packaged securely! An excellent transaction!!
Product ratings and reviews
Most relevant reviews
- May 20, 2017
nice price and value
Verified purchase: YesCondition: Pre-OwnedSold by: thrift.books
- Sep 01, 2011
Quick read, STELLER advice. Easy to employ in your own business!!!
- May 07, 2020
Classic must have.
Verified purchase: YesCondition: Pre-Owned
- Sep 09, 2008
Two Thumbs Up
- May 14, 2019
Outstanding Book
Verified purchase: YesCondition: Pre-OwnedSold by: goodwillorlando
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