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Developing New Products and Services : Learning, Differentiation, and Innovation

2015-rydzy
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Condition:
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Located in: Buffalo, New York, United States
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eBay item number:224165540123
Last updated on Nov 16, 2020 04:55:56 PSTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9781606492413
Publication Year
2011
Type
Textbook
Format
Trade Paperback
Language
English
Subject Area
Business & Economics
Publication Name
Developing New Products and Services : Learning, Differentiation and Innovation
Author
Lawrence Sanders
Publisher
Business Expert Press
Subject
Business Communication / Meetings & Presentations, General
Number of Pages
340 Pages

About this product

Product Identifiers

Publisher
Business Expert Press
ISBN-10
1606492411
ISBN-13
9781606492413
eBay Product ID (ePID)
110938506

Product Key Features

Subject
Business Communication / Meetings & Presentations, General
Publication Year
2011
Number of Pages
340 Pages
Publication Name
Developing New Products and Services : Learning, Differentiation and Innovation
Language
English
Type
Textbook
Subject Area
Business & Economics
Author
Lawrence Sanders
Format
Trade Paperback

Additional Product Features

Intended Audience
Scholarly & Professional
Dewey Edition
23
CLASSIFICATION_METADATA
{"IsNonfiction":["Yes"],"IsOther":["No"],"IsAdult":["No"],"MuzeFormatDesc":["Trade Paperback"],"IsChildren":["No"],"Genre":["BUSINESS & ECONOMICS"],"Topic":["Business Communication / Meetings & Presentations","General"],"IsTextBook":["Yes"],"IsFiction":["No"]}
Illustrated
Yes
Dewey Decimal
658.575
Synopsis
This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies., Focuses on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process., This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: 'learning about' and 'learning by doing'. A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies., Focuses on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation. This book shows how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation.
Copyright Date
2011
ebay_catalog_id
4

Item description from the seller

2015-rydzy

2015-rydzy

30 items sold
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Joined Jan 2015

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