Musimetric - Labels
•
0 likes•368 views
Overview of an application called Musimetrics - an application which objectively analyses performance data on bands - to establish their suitability for financial investment.
Report
Share
Related slideshows
Musimetric - Labels
- 1. If you own or work for a record label, we think you might be interested in our application…
- 2. We think it could help you think differently about how you invest in talent…
- 3. We all know labels tend to invest lots of $ in a small number of bands….
- 4. But what we don’t really like to admit to, is they do so with next to no objective way of measuring how successful those bands might be…
- 5. We love the band, everyone loves the band! We’ve seen gigs full of fans, we know they’ve sold some records….
- 6. But imagine if historical performance information about a band you were interested in signing was available…
- 7. Imagine if you could see the history of plays on MySpace , Last.fm , facebook….
- 8. We think that would be useful information to have before you signed the band…
- 9. We think it might, at the very least, act as a sense check before people wrote the cheque…
- 10. But what would happen if you could see much, much more than this…
- 11. What if you the number of emails they were sending, and more importantly, the bounce and unsubscribe rate was there… (less than 2% of email addresses on most bands mailing lists are real, active fans)
- 12. What if you could see the number of realtones they sold, the number of t-shirts, the number of files being traded on the p2p networks….
- 13. If you had that information that would be even more useful right?
- 14. musimetrics
- 15. We call it musimetrics. You might think of it as the Bloomberg of the music industry…
- 16. Yeah ok. So its not very pretty . But the basics are there…
- 17. A system which can take daily information from a range of different music related websites and build a real picture of a bands performance…
- 18. As easy to use as google analytics, rating each band 0-30…..
- 19. 0 they shouldn’t give up their day job , 30 you should get your cheque book out…
- 20. If you are a label you can check the hype around a hot band…
- 21. If you are a promoter, you can find out how many fans the support act really has….
- 22. As a merchandiser you can offer deals to bands way before they asked for their $250k advance…
- 23. So how does it work …. (if you have time watching this video about the semantic web is useful)
- 24. When a person applies for credit, an agency looks at information about them…
- 25. Their previous credit history, where they vote, whether they paid back previous loans on time, and gives them a credit score …
- 26. A judgement is made about how likely it is they will repay the money by looking objectively at information about them...
- 27. This is what the musimetrics system does for bands.
- 28. Every day it requests data from a range of different websites - Myspace, Facebook, Last.fm….
- 29. And tells the user how likely it is, a particular band will be successful .
- 30. This has never been done before in music - in sports, finance, politics – yes - but never in music.
- 31. A global, automated, real time database which every sector of the music industry and beyond could use.
- 32. In the US, Billy Beane took a failing baseball club to the playoffs 2 years running using this thinking (they wrote a book about him).
- 33. Doctors took the same approach at Chicago Hope to save the lives of thousands of heart attack victims (they wrote a book about them).
- 34. Investment funds use this thinking every day to help them decide which companies to invest in (they wrote a book about them as well).
- 35. For a record label it is a no brainer. Musimetrics represents the chance to spread the risk of their investment and reinvent their business model…
- 36. If you’re a label – get in touch. We’re looking for partners. Skype : savioursofpop Call: +44 (0)207 917 2853