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Привіт

, I'm Guido

Cognitive Psychologist

Customer experience optimization specialist

Magento Association board member

Magento Master 2019

International Speaker

AWARD WINNING Podcast host

I'm a psychologist working in E-commerce.
‍
I've built optimization teams & programs at innovative businesses,
turning user data and insights into customer success & business growth.
‍
I speak around the world, building an engaged community
and helping businesses to go beyond.

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Book me for your event

checkout my presentations

As of October 2021 I'm the Global Business & Technology Evangelist
for the digital commerce visionairy Spryker.

I lead the team that empowers our global community and evangelize Spryker's product & technology.
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If you think this is a dream job: It is!

With e-commerce experience since 2008 and an extensive worldwide network, I help companies make the right business decisions and to select the best solution providers and industry partners.

I studied Applied Cognitive Psychology at the Utrecht University. I combine knowledge of Human Factors with the latest online research to improve online communication & conversions.

I’ve successfully built 3 large global communities and now help companies build customer communities. I love sharing my experience to help others build their business or community.

Brands that worked with me

SKILLS

Conversion optimization

I can help you set up, run experiments, analyze data, and glean insights about your customers that can be turned into actionable strategies.

Presentations

As an international speaker and AWARD WINNING Podcast host, I'm available to inspire your audience at seminars or give workshops for your employees. I've been acknowledged as a highly engaging speaker at various events.

Expert reviews

I provide actionable tips on improving your online business and boosting conversion rates.

Trainings & workshops

I can guide your team to form a ‘customer intelligence team’ and embed a continuous optimization strategy within your organization

Lunch?

Interested in discussing your case or exchanging thoughts over lunch? I'm usually around Amsterdam and would love to hear from you

Questions?

Contact me and we can have a look at what I can do for your business.

SIDE PROJECTS

Besides my day job I have some other initiatives I'm working on.

CRO.CAFE

I'm proud to host CRO.CAFE, a podcast promoting knowledge sharing between CRO professionals. It's now available in 4 languages and won the 2020 Experimentation Culture Award.

cro.cafe

CommerceQuest

CommerceQuest is a new community for people in the Commerce industry. A name that carries the promise of a continuous search for improvement and discovery in composable commerce. Whether we talk about Spryker itself or about commerce in general.

CommerceQuest.space

In need of a keynote speaker or in-house workshop?

I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!

Want to reach out?

Contact me