The company has been recognised with the Climate Change Award at A World for Travel for its leadership in sustainability and the Best CSR Initiative Award for its Think Big programme Palma, 8 April 2025–HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, has taken its commitment to sustainability a step further with the publication of its ESG 2024 Report.This document outlines the company's most significant environmental, social and governance (ESG) developments, reaffirming its role as a key player in the sustainable transformation of the travel industry. Over the past year, HBX Group has continued to promote initiatives that encourage more responsible tourism. These include the expansion of the Sustainable Hotels Programme, which already has more than 40,000 certified establishments enrolled and more than 6,000 that do not utilise single-use plastic.Through the Sustainability Hub, launched in June 2024, the company has created a knowledge exchange centre to foster industry collaboration and improve the social and environmental impact of its network of customers, suppliers and partners. Currently, this programme already has more than 300 active subscribers. "Sustainability is a fundamental pillar of our growth and transformation strategy. With this ESG 2024 Report, we are not only reaffirming our commitment to more responsible tourism but also setting out a clear roadmap to continue driving positive change in our industry", says Elena Pérez Cabello, Chief HR, Comms & ESG Officer at HBX Group. These efforts have been recognised internationally, with HBX Group receiving the Climate Change Award at the A World for Travel event, in recognition of its outstanding work in promoting sustainable practices and its leadership in the fight against climate change within the tourism sector. It also received the CSR Best Practice Award at the 15th Sustainability Week in Spain for its Think Big programme, which focuses on creating sustainable micro-destinations and empowering rural communities through corporate volunteering. Improving climate impact has also been consolidated in the company. HBX Group is committed to carbon neutrality by offsetting its Scope 1 and 2 emissions for the eighth consecutive year and has strengthened its environmental contribution with more than 16,000 trees planted and 2,976 tons of CO₂ offset through the HBX Group Forest project. It also launched the Net Zero Website Smart Label, a pioneering iniciative that automatically offsets the CO₂ emissions generated by the group's web traffic. At the centre of this transformation to a more sustainable business model are people. In 2024, the company dedicated more than 67,000 hours of training, of which 6,250 hours were on ESG content. In addition, the internal commitment to the company's purpose is reflected in the increase in eNPS from +39.5 in 2023 to +43.1 in 2024, a clear indicator of HBX Group's focus on human rights, workplace wellbeing and the professional development of its teams. Social impact has also been key to HBX Group's ESG strategy. Through the corporate volunteering programme, the company's workforce has dedicated more than 12,000 hours to community projects close to the areas in which we operate. In addition, the Think Big programme has enabled the development of sustainable micro-destinations in Quintana Roo, Mexico, promoting regenerative tourism and the protection of natural and cultural heritage. Also, ‘Think Big’ has been one of the winning initiatives in 2024 in the category of ‘Good Practices in CSR’ in the 15th Sustainability Week in Spain. As part of its commitment to accessibility, the company has expanded its network of accessible accommodation, with 135,000 establishments now adapted for people with reduced mobility. In the area of governance, HBX Group has strengthened the integration of ESG criteria into enterprise risk management and has taken a key step in transparency with the Corporate Sustainability Reporting Directive (CSRD).Many companies are reassessing their commitments to ESG principles; however, HBX Group remains committed to these objectives. "We believe they are essential to our strategic ambitions and to support global initiatives such as climate action and socio-economic progress. While we are not responsible for the actions of others, we will continue to work with our partners to make tourism a driver of sustainability," says Elena Perez, Chief Human Resources, Comms & ESG Officer. Looking ahead, HBX Group will continue to strengthen its impact on sustainable travel by increasing its portfolio of ESG-compliant services and will also continue to collaborate with its value chain to reduce environmental footprint and generate a greater positive social impact. On the environmental front, it is developing a new decarbonisation and energy transition plan, which will include the development of an internal tool to measure and reduce Scope 3 emissions, obtaining ISO 14001 certification and creating a climate risk map to anticipate the impacts of climate change on the business. The company also plans to expand its Think Big programme internationally, with the aim of replicating its regenerative tourism model in other regions and incorporating new cooperatives and local communities into its value chain. HBX Group will also work on diversifying its portfolio of sustainable services, strengthening the link between innovation, social impact and profitability. Finally, the company will continue to promote transversal training in sustainability in all areas of the company, consolidating an internal ESG culture that will accelerate the transformation of the group from within. For the full report, please visit the link.###About HBX GroupHBX Group is a leading independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as Online Marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations and travel suppliers. Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3600 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact. HBX Group International PLC (HBX.SM) is listed on the Spanish stock exchanges, ISIN:GB00BNXJB679. More information:www.hbxgroup.com HBX Group Media ContactPR & Media Relationsmedia@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

Algarve, April 4, 2025–HBX Group (HBX.SM), the leading independent B2B TravelTech marketplace, held its flagship event, MarketHub Europe 2025, this week, bringing together industry leaders to discuss the key trends shaping the future of travel in Europe. During the event, held in the Portuguese Algarve region, company executives and guest sector experts shared their views on Europe's role in the global landscape, advancements in technology and artificial intelligence, the rise of Gen Z and the growing importance of digital payments. Technology, AI, and digital paymentsPaula Felstead, Chief Information Officer at HBX Group, highlighted the role of technology in data processing and trend prediction. "Our platform processes more than 6.2 billion searches and 80,000 requests per second. Therefore, we have invested €200 million in technology in the last 3 years, with the aim of facilitating faster, more reliable, and scalable connections between our partners, whether they are travel product providers or distributors." The commitment to technological innovation is also reflected in the advanced use of Artificial Intelligence in operational processes.Therefore, Xabier Zabala, Chief Operations Officer of HBX Group, focused his presentation on the real-world applications of generative AI in travel operations. From "Olivia," the AI- powered customer service platform, to voice coaching systems, machine translations, and image fraud detection, Zabala demonstrated how technology is empowering human talent and transforming key processes. Furthermore, this digital transformation also extends to the financial sector. Daniel Nordholm, Chief Product & New Business Officer, addressed the transformation of the payment ecosystem in tourism. "The integration of smart payments and efficient treasury management are key to the sustainable growth of the sector", he stated. Europe: A strategic market in full evolutionEurope continues to consolidate its position as a key region for global tourism growth. Destinations such as Portugal, Greece, and Croatia are leading the surge in international arrivals following the pandemic, with the Algarve serving as an example of sustainable development and a comprehensive travel experience. "The Algarve welcomed 5.2 million visitors in 2024, double the number ten years ago, and represents a model for a diversified, responsible destination connected to the new demands of travellers," Carlos Muñoz, Chief Commercial Officer and Deputy CEO at HBX Group, explained. During his speech, Muñoz also highlighted that the global travel industry is valued at $11 trillion and is growing twice as fast as the global economy. Furthermore, the B2B travel market is projected to reach $94 billion by 2032, reinforcing the importance of strategic alliances. At the same time, the rise of experiential tourism and the arrival of new profiles such as digital nomads are redefining the offerings throughout the region, with a growing focus on sustainability, authenticity, and technology. Along these lines, Javier Cabrerizo, Chief Strategy & Transformation Officer at HBX Group, focused on the impact of Gen Z on the travel industry. Cabrerizo explained that, for them, travel is not just a form of leisure, but an essential part of their identity, a way to express themselves, connect, and share. He also emphasised that Gen Z travellers seek authentic, personalised, and sustainable experiences. They represent 30% of the global population and 40% of all consumers, and their way of travelling is redefining the rules of the game: they seek convenience, flexibility, and a seamless digital experience from start to finish. They are also heavy users of social media content, which becomes their primary source of inspiration and decision-making when planning. "If I don't post it and no one sees it, did it really happen?"he explains. They also value peace of mind: more than 70% suffer from frequent anxiety, which is why they prioritise trips with support, insurance, and frictionless logistics. A new phase as a listed companyThe recent debut of HBX Group as a listed company in the Spanish Stock Market was also part of the conversation. Isabel Green, Director of Investor Relations, and Carla Stent, independent board member of the Group, highlighted the role of governance and transparency as fundamental pillars following the IPO."This milestone positions us to attract new investments and continue promoting our B2B model with a unique value proposition," said Stent. MarketHub Europe consolidates its position as a leading event for thought leadership, industry collaboration, and trend analysis, reaffirming HBX Group's commitment to collaborative growth, responsible technology, and the future of global tourism. ###About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers. Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact. HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679. More information:www.hbxgroup.comHBX Group Media ContactPR & Media Relationsmedia@hbxgroup.comFollow us: LinkedIn,Facebook,X,Instagram.

As a hotelier, you’re always looking for ways to attract more guests, automate processes, and optimise your direct channel. However, without a strong network and strategy, these goals may seem out of reach. What if you had a platform that helped expand your network, attract high-quality guests, and boost direct bookings — all while saving time? These platforms exist — mainly in the form of TravelTech companies offering B2B travel solutions. Below are some common problems hoteliers face and potential solutions, brought to you by our HBX Group brands.Problem: Not Maximising Your Booking OpportunitiesHow does your hotel receive its bookings? Direct channels, OTAs, and wholesalers are all valuable platforms, but they do not connect you with B2B buyers. Diversifying into the B2B market means you’ll work with travel partners who will help fill your rooms with reliable, long-stay guests. These guests book in advance, spend more, and create a predictable income stream.Solution: Expand Your Reach With a B2B Distribution NetworkThe B2B travel market is fragmented, consisting of different players such as travel agencies, tour operators, affiliates, and airlines. The good news? You can connect with all of them by using a B2B distribution network.A leading hotel distribution solutions provider, Hotelbeds has an audience of 60,000 businesses, including travel agencies, tour operators, online travel agents, and wholesalesers. Partnering with Hotelbeds gets your hotel in front of these professionals who actively book accommodations for their clients.Want to expand your offering even further? HBX Group partners with airlines, financial institutions, employee benefits programmes and eCommerce providers, putting your property in view of high-intent, loyal customers.Problem: Maintaining Rate ParityIf your hotel’s website lists a different rate than OTAs or wholesalers, your guests may get confused, and even lose trust. However, you likely manage various hotel distribution channels, so maintaining rate parity quickly gets overwhelming.Solution: Gain Control With A B2B Distribution PartnerHotelbeds uses cutting-edge data analytics, integration with channel managers, and continuous monitoring to detect inconsistencies. As a result, it has reduced hotel rate leakages by 75% in the past five years, boasting a rate discrepancy ratio of 0.005%. To tackle rate discrepancies, you’ll need a similar platform with efficient data-sharing, channel integration, and real-time updates.Problem: Underserved Direct ChannelWhen you have a well-designed website and a clear direct channel marketing strategy, you don’t only own your brand, but also create a professional image for your guests. Many hoteliers know how important direct channels are, but often lack the resources and strategy to convert direct bookings. This creates an imbalanced distribution mix, resulting in an over-reliance on OTAs.Solution: Work With a Strategic PartnerImproving your direct channel hotel distribution requires a digital marketing strategy, knowledge of SEO and metasearch engines, and often, an investment in web design and software. If you’re unsure where to start, you might want to work with a versatile partner specialising in the hotel industry.Roiback is a solid option as it offers different services tailored to your needs. You can work with leading web designers for a user-friendly website, adopt Roiback’s award-winning booking engine for a frictionless reservation experience, launch a rewards program for guest loyalty, or implement a mix of all these TravelTech solutions.Problem: Reaching a Targeted AudienceIf your guest base is mostly local, you may be looking to attract international travellers. Or if you only host leisure guests, you might want to expand into the business travel market. You aim to reach a new travel segment, but are unsure how and where to find them.Solution: Explore New Hotel Distribution StrategiesAdjust your distribution strategy, launch targeted marketing campaigns, and partner with new travel networks.That’s exactly what Hotel The Designers Cheongnyangni did to expand its reach beyond its native South Korea and attract long-stay guests. By choosing Hotelbeds as its strategic partner, the hotel gained access to an audience of 60,000 global travel distributors. It also launched a discounted long-stay product to reward guests who stay longer. As a result, the hotel’s sales increased by 10-15% per month, with both international and long-stay guests.Problem: Inefficient OperationsMaintaining rate parity, managing availability, and handling cancellations or last-minute bookings can be time-consuming, especially when done manually.Solution: Adopt the Right TechnologySave time, money, and energy by investing in B2B travel solutions. For example, Hotelbeds’ hotel extranet allows you to update your profile with facilities, services, and photos, update inventory and rates, and set up campaigns for early bookings, long stays, and more.If you’re already using a channel manager, you can easily integrate it with Hotelbeds, so you make the most of automation, data-driven reports, and real-time updates.Problem: Meeting Guest ExpectationsIn a 2023 survey, experience management platform Medallia found that 61% of consumers would be willing to spend more for a personalised experience. For hotels, this means tailoring every step of the guests’ journey from booking to post-stay. When guests have such high expectations, hoteliers may feel like they’re falling behind.Solution: Lean Into Data and Set Up Targeted CampaignsTraditional ways of personalising the guest experience include greeting guests by name, remembering their preferences, and offering recommendations. With technology in the picture, you can combine these with data, analytics, and trends.For example, if your goal is to reach more long-stay guests, you’ll want to offer special packages and discounted rates for extended stays. Or if you’d like to attract business travellers, you might highlight relevant amenities like fast Wi-Fi, meeting rooms, and flexible check-in/check-out times in your offering. You can also bring the latest travel trends into your personalisation strategy, creating seasonal discounts, special holidays, and peak travel periods.As a data-driven company, Hotelbeds combines its TravelTech solutions with expert account managers who will take the time to understand your hotel’s unique needs. This way, you’ll have a personalised offer for different types of travellers, aligned with your long-term goals.Reach Your Goals With A B2B Distribution NetworkJoin the HBX Group family for innovative TravelTech solutions — whether that’s Hotelbeds’ extensive B2B travel network or Roiback’s direct channel optimisation services. Our solutions do not interfere with your hotel’s direct strategy, they simply complement them by adding a new revenue stream.Ready to take your hotel to the next level? Connect with us today.