People may hate this movie for the exact reason it was made: it blew the facade off Hollywood, exposing it for the cutthroat atmosphere that it is. Both Julie Andrews & Blake Edwards had every reason to hate Hollywood for what they did to them (chastising Blake for his indulgence, boxing Julie into a corner with sticky-sweet roles), so this wicked satire was their way of firing back & people either got the joke & were offended or didn't get it & just hated the movie for what it was. No doubt the film industry had the former reaction, proved by the little publicity the film received. Moviegoers probably thought more the latter, causing it to flop at the box-office & not exactly giving Julie & Blake the better opportunities they were looking for (both have found it difficult to find films outside of the stereotypical ones they made their name with). Some thought the famous breast-baring shots of Julie were gratuitous & shameful, yet they were the point of the film: wanting to evolve in the name of art & being talked out of it in the name of commerce. A movie like S.O.B. might actually play better today because such diatribes against the movie industry by its employees can find an audience who are now much wiser to the evil workings of the business (notice how THE PLAYER & SUNSET BOULEVARD are classics today, recognized as such by the industry they set out to skewer).
