I used to not be a big fan of Elvis movies. For all of his talent with a song, his films (with a few exceptions) were basically all the same formula: a crooning playboy situated in (exotic location of your choice), with any number of young, excited women waiting in the wings. But in "VLV" he has a more independent-than-usual female co-star (the stunningly beautiful Ann-Margret), who not only matches him in sex appeal, but who forces him to fight for her affection. It's a wonderful match of wits, from the first number, "The Lady Loves Me." They are both marvelous as they each musically bait the other, right up until he takes a header into a swimming pool. (In subsequent scenes they water ski, have a western-style showdown, tour Vegas in a helicopter, and dance in a gymnasium.) Later, when they both compete in the same talent show, A-M gives Elvis a run for his money with her hotter-than-hot striptease "Appreciation." It's perfect that the final shot in the movie is a split-screen of the title song sung (by him) and danced (by her). If no one knew that they were having a romance in real life; they'd figure it out from the chemistry generated in this film. This one and "G.I. Blues" (which features another independent co-star) are my favorites.