The story has an unusual start. A wedding planner has to obtain a rare flower which she has to travel to Alaska to get.
Boss says "Do whatever it takes. Do the impossible."
Planner says "I have to fly to Alaska."
Boss says "Isn't that a little much." (Paraphrase)
Don't worry, there's still plenty of the standard stuff. There's a town festival. A festival princess. (Cute little twist here, though.) Up for a promotion. A thousand things happen to keep her from leaving. Difficult cell service including holding the phone up over her head. Battery died and no phone charger. Everything about a small town is wonderful. "No, no, we're not together." "Let's decorate together even if you're a stranger." The community center's pipes broke. And so many more.
There is a worthy mini-villain. Between her and the situation there is just a little tension.
I've enjoyed Julie Gonzalo in several parts in similar movies. But her character Jessica didn't get off to a good start. Arrogant and narcissistic. Of course in most of these movies, that's the way the leads start off, with antagonism toward one another. Then suddenly, they turn angelic. And Jessica suddenly loses her NYC arrogance and becomes a very likeable lady. Gonzalo and Ronnie Rowe develop good chemistry. Mostly the movie is held together by their relationship.
The climax and ending are neither surprising nor sparkling - just nice.
I have to give the writers credit for one thing. I can't remember a Hallmark movie that actually understood when the sun rises and sets in the winter in northern latitudes. Jessica learns about long hours of darkness right away.