The film was initially planned to release on December 7, 2012, but was Postponed to several times. Finally the film was released on Valentine's day on 14 February 2013.
The audio release was held at Shilpakala Vedika in Hyderabad. Nandamuri Balakrishna has launched the audio of this movie.
Karthik is debuting as music director in Telugu with this film.
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