Adido

GA4 channel groups - what are they, why do they matter and how can you get the most out of them for your site? Analytics and Tracking Manager Laure Hessin tells you all you need to know in her brilliant guide to channel groupings, breaking down their numerous benefits, how to set them up and how to customise them to suit your your needs. https://soamp.li/lSIU

🎇 Adido CEO Andy Headington believes Taylor Swift's Eras Tour is heralding a new approach to event tourism which, for agents and operators, may deliver rewards "beyond their wildest dreams" ⬇ Hear more on how agents and operators can optimise their approach to event tourism and "significantly boost their business" below https://lnkd.in/ekrAACZK

Hot off the press! Here's Adido's PPC guru Maddie Crawford 📈 with a round up of all the latest news from the world of PPC https://soamp.li/lRJC

Last week, Adido was proud to be head sponsor at ABTA Conferences and Events' flagship Travel Marketing Conference in London. Over two jam-packed days, we heard from a fantastic range of speakers and panels, including Adido's own Andy Headington who took to the stage twice, firstly to discuss the current digital marketing landscape and secondly to look at why GDPR still matters and how we can prepare for a cookie-less future. Here's Content Manager Anna Heathcote's write up of two insightful days in the city. https://soamp.li/lR8I

A very big thank you to the organisers at Experience Africa Events for inviting me to speak today about digital marketing for travel business. I was honoured to be quizzed by the effervescent Michael Jackson (as well as a fantastic audience) for 40 minutes on a very wide range of topics and shared some stats that did actually change a few minds (according to our interactive polls) on how marketing teams can deliver better results. Congrats to all involved exhibiting, attending and participating in a great event!

Another great day (so far) at ABTA Conferences and Events Travel Conference above the stunning London skyline. Andy Headington kicked off the morning with a presentation on Cookies, GDPR and tracking #abtaevents

Adido's Andy Headington takes a deep dive into the current digital marketing landscape, exploring how Google's monopoly on search shows no signs of weakening and why we would still view email marketing as a powerful marketing tool #abtaevents

Not a bad little view here from the ABTA Conferences and Events Travel Conference! Very impressed with the speakers so far including Uwern Jong delivering some fantastic insights into unconscious bias and tokenism in travel marketing. Looking forward to Adido's own Andy Headington taking the stage this afternoon! #abtaevents

It's probably not escaped your attention there's a football tournament going on right now. Oh, and a certain popstar is currently on the British leg of her world tour which a lot of people are very excited about (including one particular member of the Adido team!) Major events such as concerts, sport tournaments and festivals are a big business. In this article, Andy Headington explores how these events create massive economic ripples, leading to golden opportunities for travel and tourism brands. https://soamp.li/lOF2