What characteristics should marketing executives keep in mind when evaluating their agency or looking for a provider? Jay Pattisall dives into key findings from The Forrester Wave™: Media Management Services, Q4 2024 and some of the 🆕 Wave features that clients can now access! Read all about it here. https://forr.com/3O7ZoqE
Forrester
Research Services
Cambridge, MA 342,149 followers
Forrester helps business and tech leaders use customer obsession to accelerate growth. With us, you can be bold at work.
About us
Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; more than 100 million real-time feedback votes; and the shared wisdom of our clients.
- Website
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https://www.forrester.com
External link for Forrester
- Industry
- Research Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Cambridge, MA
- Type
- Public Company
- Founded
- 1983
Locations
Employees at Forrester
Updates
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Congratulations to Schneider Electric on being the 2024 recipient of our Security & Risk Enterprise Leadership Award! 🏆 A global leader in energy management and automation, Schneider Electric has received the award for demonstrating a holistic approach to security and risk management, including how the company responds to and recovers from incidents. We look forward to hearing their story and recognizing them at #ForrSecurity in Baltimore on December 9–11, 2024. Learn more here. https://forr.com/4fHzRjC
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Are you ready for a partner that thinks differently? Unlike other research firms, Forrester unites business strategy and technical expertise in a powerful way. Get to know us. https://forr.com/3Z6Jx2h
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When will AI change the world? Check out the latest episode of What It Means to hear VP of Emerging Technology and Principal Analyst Brian Hopkins and VP, Principal Analyst Ted Schadler discuss how AI computing will impact the globe 🌐 in the next 20 years. https://forr.com/3YVsS17
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Data security is a high priority, yet organizations often struggle with its complexity. At #ForrSecurity you'll have the chance to understand what elements of your data security strategy can remain the same and what aspects require a different approach to advance your program for the future. Read more from Principal Analyst Heidi Shey in advance of her keynote at the December event. https://forr.com/4f1UOGg
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This will be no ordinary holiday season. The US election, a late Thanksgiving, and the "vibecession" will all impact this year’s holiday shopping window. Listen to our latest What It Means episode as VP, Principal Analyst Sucharita Kodali and VP, Research Director Emily Collins share insights from our annual holiday report for retailers. https://forr.com/3UvRPO4
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We're pleased to share the 2025 agenda for B2B Summit North America is now live and that we're accepting nominations for our two B2B Awards categories! #ForrB2BSummit will offer more than 50 interactive sessions and dedicated tracks focused on driving go-to-market alignment. Our B2B Awards winners will also be honored during the event. Check out who's speaking, session topics, keynote events, special offers, and awards submission details here. https://forr.com/4f7AxyW
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The recent antitrust cases filed by the DOJ against Google highlight just a couple of the vulnerabilities in the company's defenses, according to Senior Analyst Nikhil Lai. He and Senior Analyst Mo Allibhai share their insights on the future of search and advertising in the latest episode of What It Means. https://forr.com/4hh45vC
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Kathleen De Bondt, VP of Marketing, EMEA at Veeam Software, shares how she partnered with Forrester to create a B2B Marketing Plan On A Page. Watch the video to discover how this streamlined document helps Kathleen's team set realistic expectations for sales, finance, and other teams! https://forr.com/3A4fWMJ