Numerator

Numerator is combining with Kantar’s Worldpanel division to form a new global consumer data company! The new company, which will operate globally under the name Numerator, will provide verified first-party consumer data representing almost five billion consumers globally. Eric Belcher, currently CEO of Numerator, will lead the new combined organization, which will be headquartered in Chicago, Illinois, with 5,800 employees worldwide. Read the press release: https://bit.ly/40yIdW0 #Numerator #Kantar #KantarWorldpanel #Worldpanel #consumerinsights #consumerbehavior #consumerdata #Worldpanelbykantar Worldpanel by Kantar

What did BevAlc promotional activity look like late last year and how is the growing ready-to-drink category impacting promotions and shopper behavior? Join us on February 19 at 11am CT as Numerator Senior Customer Success Managers Katelyn Kizys and Jessica Moore review recent promotional and shopper trends observed within the adult beverage category and offer a forward look at what to expect in 2025. Register now: https://bit.ly/4b0mni7 #Numerator #BevAlc #consumerinsights #promo #shoppingbehavior

The Numerator Consumer Sentiment Tracker gives us a look at how consumers are feeling in today’s economy. 💲 The January Financial Outlook Score was 56.4 (-1.4 vs. December), which is an average of how consumers feel about the job market, their household finances, and their spending comfort levels. 💰 Thinking about one year from now, 32% of consumers think their finances will be better than they are now, 49% think they’ll be the same, and 19% think they’ll be worse. 💼 36% of consumers think it’s very or somewhat easy to find employment in the current job market (-2 points). Learn more: https://bit.ly/3vFIlGR #Numerator #consumersentiment #financialoutlook

👀 What are the consumer trends to watch in 2025? 👀 💪🍽️ Personal Health 🍽️💪 One of the biggest consumer trends for 2025 is the continued rise of health and wellness. Health-conscious consumers are expanding this trend into all areas of their lives, even reshaping categories like pet wellness and health-centric beauty products. 🍽️ Consumers increasingly prefer to get their nutrients through food. 36% of U.S. consumers say they prefer to get their nutrients primarily through food (+9 points vs YA), while 33% say through foods and supplements (-8 points) and 19% say through supplements primarily (+5 points). 🥩 As consumers focus on healthy eating in 2025, nutrients of focus are changing. Consumers plan to prioritize tracking protein (39%, +6 points) and fiber (28%, +6 points) in their diets more closely in 2025 than they did last year. Innovations in the consumptive nutrition category could allow brands in that space–such as Chomps, Fairlife (The Coca-Cola Company), and Premier Protein (BellRing Brands, Inc.)–to continue to see long-term growth. Read the press release: https://bit.ly/4jN2xKV View the report: https://bit.ly/4jJsqvk #Numerator #NumeratorVisions #consumertrends #consumerinsight

🥂 Toasting to Love 🥂 Valentine’s Day is quickly approaching, and 96% of celebrators say they will purchase something for the holiday. The top planned purchases are: 🎁 Gifts (55%) 💝 Candy (50%) 🍽️ Food (48%) 🎲 Gen Z celebrators are twice as likely to purchase games or activities for the holiday (15% vs. 7%). 18% of Valentine's Day celebrators plan to purchase alcohol: 🍷 Wine (43%) 🍸 Spirits (39%) 🍺 Beer (36%) 🥂 Champagne (35%) Learn more with our 2025 Holiday Insights: https://bit.ly/4jI4okm #Numerator #consumerinsights #consumersurvey #ValentinesDay #ValentinesDay2025

🥡 What are cannabis users munching on? 🍕 🌿 Top Brands for Cannabis Users in 2024 Cannabis use continued to grow across the U.S. in 2024 as more states legalized marijuana and the Justice Department announced plans to reclassify the drug. While snack and beverage brands continue to win with this group, this year’s list saw a lean toward healthier options, including Mush (protein bars and overnight oats), Unreal (reduced sugar chocolates), and Nutricost (supplements and protein powders), as well as Spindrift and Brew Dr. Kombucha (healthy beverages). 1. Mush 2. Unreal 3. Nutricost 4. Spindrift 5. King Arthur Baking 6. Brew Dr. Kombucha 7. House Foods 8. Traditional Medicinals 9. Cocoa Puffs 10. Nature’s Bakery Read the article: https://bit.ly/3WugIut Read the press release: https://bit.ly/4ga3b2d #Numerator #CPG #GeneralMerchandise #TopBrands2024 #BrandsToWatch2025 #consumerinsights #TopBrands

💲 Rising Prices Aren’t an Eggs-ageration 💲 💲 71% of U.S. egg buyers are seeing higher prices at the store. 🥚 While standard eggs are the most popular (45% of buyers say they purchase), many also opt for cage free (27%) or free range (23%) varieties. 💲 23% of egg buyers say they choose whatever eggs are cheapest. Considering recent events, egg buyers are concerned about: 💲 Affordability of eggs (59%) 🥚 Availability of eggs (44%) 🐔 Avian flu impacting egg safety (31%) 🧑 Boomers+ are more likely to be concerned about all possible impacts, while Gen Z is more likely to worry about contracting salmonella from contaminated eggs (27% vs. 19% for all consumers) and feel uncertainty about proper handling or cooking to reduce risks (29% vs. 13%). Read more: https://bit.ly/4jDYxfH #Numerator #consumerinsights #consumerdata #consumersurvey #eggprices #avianflu #eggs #eggprices2025

How are Canadians feeling? In the last five years, Canadian consumers have weathered the COVID-19 pandemic, waves of RSV, flu, and norovirus, global conflict, severe supply chain constraints, and generationally high levels of inflation. Join us on February 12th at 11am ET as Numerator’s Brian Ettkin, Head of Strategy & Solutions, Canada, provides a deep dive on the Canadian consumer and actionable insights for Canadian business owners. Register now: https://bit.ly/4hO0Knj #Numerator #Canada #webinar #CanadianConsumers #consumertrends #consumerinsight

🏈🍺 Football and Beer: An American Love Story 🍺🏈 🏈 Compared to the average consumer, those who watch NFL games are 16% more likely to have an income of 125k+, 12% more likely to be male, and 9% more likely to be Boomers+. 🏈 6.5% of U.S. shoppers identify as Chiefs fans, outnumbering Eagles fans in 44 states. Compared to Philadelphia fans, Kansas City fans are more likely to be middle-income White Boomers who live in a rural area. 🏈 4.1% of U.S. consumers identify as Philadelphia Eagles fans, and compared to Chiefs fans, Eagles fans are more likely to be high-income Black Millennials. Eagles fans are 13% more likely to consider themselves avid sports fans, with higher likelihoods of attending major league sporting events (NFL, NBA, MLB, and NHL) in person. 🍺 NFL fans spend approximately $116 more on beer and $68 more on snacks annually than the average consumer. 🍺 While Chiefs fans are most likely to reach for Michelob Ultra or Coors, Eagles fans prefer Miller or Corona. Read the press release: https://bit.ly/4hmG3yP #Numerator #consumersurvey #SuperBowl #SuperBowl49 #SuperBowlLIX #PhiladelphiaEagles #KansasCityChiefs #Football

👀 What are the consumer trends to watch in 2025? 👀 💲 Financial Standing 💲 📉 Consumers still say they are feeling the pinch. 39% of consumers said their primary concern for the coming year was rising prices (when thinking about the country as a whole). 💰 Consumer confidence is rising, and while middle- and high-income households have driven economic recovery, low-income consumers only recently returned to mid-2021 spending levels. 📈 Low-income consumers have the slowest growth across industries. CPG growth among low-income consumers was at 3% for the latest 12 months ending 11/30/2024, compared to 6% and 14% for middle- and high-income consumers, respectively. 🍟 The same holds true for limited-service restaurants, growing 9%, 10%, and 18%. General merchandise only saw growth with high-income households (+9%) with sales declining for low-income households (-2%) and remaining flat for middle-income households. Read the press release: https://bit.ly/4jN2xKV View the report: https://bit.ly/4jJsqvk #Numerator #NumeratorVisions #consumertrends #consumerinsight