The Working Party

A few years ago, Cal and Kelly attended a Katalyst Foundation event — an organisation dedicated to supporting underprivileged communities of Vanua Levu, Fiji, established by KOOKAI Australia founder, robert cromb. We heard first hand how the only ambulance on the island broke down during COVID and there were no funds to fix it and how the life expectancy for Fijian's is avoidably sadly low. It stayed with us. While we've supported financially in the past, last week we gave our time: packing donations of books, school uniforms, medical supplies and dental equipment, much of which will assist orphaned children. A sincere thank you to Elizabeth Zamanis - Robinson and Sia. Your passion for the work of the foundation is admirable and contagious. It was both inspiring and an honour to help you and your team on this day. #katalystfoundation #kookai #givingback #partnerships

The one and only Black Milk Clothing is now live on Shopify Plus. This custom migration brings the BlackMilk universe to life, creating a storefront where customers can fully immerse themselves in each unique collection. Featuring interactive, layered product tiles with dynamic backgrounds to unique colour schemes that shift based on the clothing, the shopping experience honours the essence of the distinctive brand. With diverse category page browsing options and film strip navigation for scrolling through themed content, this is a whole new way to explore BlackMilk. #shopifyplus #ecommerce #websitelaunch #websitemigration

BISSELL Homecare, Inc.’s customer journey cleans up any confusion on how key products can be paired. Here's how: 1. Timeliness: recommendations are shown directly after the user adds to cart. 2. Understanding: a message explains why this product was recommended. 3. Bundling: complementary products are grouped together to reduce cognitive load and to help increase average order value. 4. Location: recommendations are housed within the product page to streamline the purchasing journey. 5. Clarity: nested recommendations display a variety of product verticals without extending page length. 6. Comparison: product compare tool that helps customers contrast benefits a clearly and effectively. #ecommerce #shopify #productrecommendations #aov #uxdesign

Fighting food waste and supporting Aussie farmers using strategic UX and clever design — we are proud to share that Farmers Pick are now live on Shopify Plus. This strategic migration project analysed each customer journey under a microscope, created a custom shipping solution and re-envisioned the visual identity of the brand. The subscription technology underpinning it all? Submarine's complex solution. This is the future of groceries. Congratulations to all involved! #shopifyplus #ecommercemigration #newonlinestore #subscriptionmodel

Part 1 of our Growth Framework explainer series explored how we help foster meaningful customer experiences over time. Here, learn how our technical expertise supports in-house teams to excel: #growthframework #ecommerce #strategy #onlineretail

Missed our Rethinking BFCM event? It's not too late to enhance your strategy. Here are the top 4 lessons and an actionable example for each: #ecommercestrategy #bfcm #onlineretail

Dominik Wilkowski is not your typical CTO. His technical achievements have been true innovations, but beneath the code lies a leader whose real passion is not just in building digital infrastructure but in building people and teams. We are thrilled to welcome (back) Dom to The Working Party. After a 10 year hiatus, he returns to shape the future of the company through technical innovation and a unified vision across design and development. Learn more about Dom's incredible career and future goals online now: https://lnkd.in/g69YmT9Y

VUSH is trailblazing sexual wellness with bold, inclusive products and an identity built on self-love. We're in anticipation of where this growing brand will go — and proud to partner on this journey of eCommerce performance, design and experiences. This is one to watch. #ecommerce #shopifyplus #wellness #partnership

BFCM will be different this year — retailers are redefining the once discount frenzy into a strategic growth opportunity. We've compiled new strategies from Alpha-H, LEO LIN, Klaviyo and our team that focus on long-term profitability, customer experience and retention. Examples from the article include: 1) Focus on profitability over revenue: why Alpha-H reduced discounting and created an individualised BFCM strategy for key sales channels. 2) Introduce creative and value-driven discounting: how LEO LIN leverages new product drops to generate hype and create full-price bundling incentives. 3) Enhance performance through thoughtful experiences: how Klaviyo customer Jones Road Beauty adjusted messaging to smash previous sales. 4) Make retention central to your strategy: why Cal predicts the future of loyalty will reward actions and offer perks far beyond spend. Read the full article with more than 12 strategies online now: https://lnkd.in/gXhpeqEK #bfcmstrategy #bfcm2024 #onlineretail #retailstrategy #ecommerce

Have you heard about our Growth Framework? Curious to learn more? The eight-pillar strategic framework, loved by brands like VRG GRL and Assembly Label, is detailed in a two-part LinkedIn series. Swipe for the break down: #growthframework #ecommerce #growth #retail