Claudia Weber

One of THE most important jobs of PR in any organization is evaluating ALL opportunities for downside risk vs potential upside. Sometimes (and by that I mean often) PR guides the org to do things that will protect the brand and not put it in jeopardy. If you find an org stepping in it that is because PR didn't do its main job. This is a "first, do no harm" type of situation. Good to be creative. Bad to be creative—and stupid. So let's say you're working for the Paris Olympics Opening Ceremonies and someone comes in and says "I really think we should do a parody of The Last Supper using transvestites...." If it's me on point, PR kills that idea almost instantly (probably before the sentence ends)—and if PR isn't gonna do it, you can almost ALWAYS count on Legal to step in. Evaluating Downside Risk—It's a real thing. PR needs to step up in these companies that are being very careless and reckless with their brands. #publicrelations, #pr, #strategy, #risk

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Folks - this is a BIG deal. I wore Lingo last year during the trial. Loved it and learned so much. To wit, let's just say you're a 40-something trying to get rid of a smidge of belly fat. (I mean, who amongst us, right?) You're working out regularly (HiiT for cardio, weights, core) but that pouch is still there. You're annoyed, and you wonder, what gives? Then, you look at your plate: it looks healthy, because it IS healthy. But how do you really know the effect the foods you choose are having on your body and metabolic health? For me, there were many "Ah-Ha moments," but three worth talking about: (1) That sweet potato with dinner. Sure, it's a healthy carb. (Nothing against sweet potatoes. I love 'em and I still eat 'em, especially if I need some extra carbs and calories.) With Lingo, I was able to see how much that full sweet potato was spiking my glucose every evening (not to mention, the extra 200 calories when you add in the butter). Did I need it? Was I hungrier without it? Was the quinoa in my salad already enough of a carb source to satiate and nourish me? After a few weeks, the answer was clear: Mr. Sweet Potato wasn't serving me. But that doesn't mean it'll be the same for you. That's the point, you don't know until you have access to the data. (2) What about walking after a meal? How much does it matter, not only in terms of burning a few calories and helping digestion, but in terms of bringing your insulin spike down? Answer: for me, it mattered a fair amount, just enough that it was worth building into my regular routine (yes, even when the weather is crappy). (3) What about alcohol? Spoiler alert, it's awful, and when more people start using Lingo, my guess is the sober-curious-cum-mocktail-movement goes thermo-nuclear. That was my experience. What about yours? Feel free to weigh in here, in the comments, or post yourself. P.S. Also, happy to report it's priced affordably at a few different tiers so you can give it a try. One of those moments where my #ProudtobeAbbott is spiking (unlike my glucose). #Lingo #Metabolichealth #glucose

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Heading to my favorite event of the year tomorrow: #AspenIdeasHealth! Each year, The Aspen Institute challenges us to collaborate and develop solutions that improve outcomes and drive value for patients. This year, I’m paying particular attention to: The Ongoing Need for Improved Health Equity: We cannot lose focus on this critical mission. Health outcomes alarmingly differ depending on a patient’s race, gender, education level, and location. We need to hold all health industries (and policymakers!) accountable for their promises to close equity gaps in care. Realizing the Promise of Digital Health and AI: I’m looking for companies and organizations that have something to show in digital health and/or AI. Is there a company out there that is actually improving patient experiences with either technology in a way that is scalable and sustainable? Partnerships, Partnerships, Partnerships: Patients need to be at the center of everything we are doing in healthcare, and finger-pointing must evolve into collaborative solutions. No one industry is solely responsible for the cost of care, the inequity of care, or the inaccessibility of care, but all bear some responsibility. If we can get out of our corners and come to the table collaboratively, patients will benefit. The Fight Against Cancer: #ASCO24 gave me so much hope about progress we are making on new therapies and treatments for cancers that used to be death sentences. At the same time, we are seeing a concerning rise in cancer rates among younger adults, which we need to understand and solve. Screenings, diagnostic testing, therapies, and treatment all need to transform to meet the moment and reverse this trend. Ensuring Health Policy Delivers: The health policy landscape is full of misguided laws, regulations, and ideas that are setting patient care back decades. We need to do better at the state, federal, and international levels. We need to hold policymakers accountable in the court of public opinion and – this year – at the ballot box! I’ll be sharing my on-the-ground thoughts here throughout the week and will be back next week with my 5 big Aspen takeaways.

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#MediaMentions Hey internal comms peeps, pros, and practitioners, how valuable are media mentions to colleagues? (I mean, all employees.) I know which teams need to know about media mentions, and I know that some specific media mentions will delight (or horrify) colleagues across the org, but how valuable is it to publish all media mentions internally? #InternalComms #EmployeeComms #intranet #PR #MR #MediaRelations

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CEOs are at their best when leading from the front "Going direct" is one of the hottest tech comms trends today I'm not a maximalist on it - although some smart folks in PR are - but there can be benefits What "going direct" isn't - a carte blanche pass to ignore traditional and emerging digital media. Most companies (or specific divisions of the world's largest brands) need to actively compete to garner legitimacy from the mainstream press You can post politics but it has to be authentic / on-brand and you have to carefully weigh if that brings in more detractors than it is worth Now what "going direct" can do: -Bring your audience immediately closer to you, whether they are consumers / clients / LPs -Position the executive as the "main character" of a brand, fusing their personality and values into a coherent identity - one that you want your audience to subscribe to -Make your executive more appealing for high-end conference speaking and podcast opportunities - both of these forums want to draw new participants / listeners and an executive with their own, real audience is POWERFUL "Going direct" is easier when you have an experienced digital team behind you, one that has bolstered the online reputations of many a CEO. Now who could that be? 🤔 Tweet credit: Andrew Yeung

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CALIFORNIA

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